Guides & How To
How to Get More Jobs as a Tradie (Without Buying Leads)
Getting more jobs as a tradie doesn’t have to mean buying leads that four other tradies also received. The most profitable work
Rebecca Jacobs 22 January, 2026
Quinn Marketing / Insights
Marketing insights.
Useful guides to search, advertising and websites for Australian service businesses.
Latest thinking
Explore the articles.
Read article →
Analytics
Search & Marketing Statistics 2026: The Data Businesses Need to Know
Modern marketing is changing faster than ever. AI search, customer experience, conversion optimisation, first-party data, and website performance are all reshaping how
Rebecca Jacobs 15 January, 2026
SEO
SEO for Cosmetic Clinics: Get Found Without Breaking the Rules
SEO for cosmetic clinics is the work of getting your clinic to rank when people research treatments and clinics in your area
Rebecca Jacobs 14 January, 2026
SEO
SEO for Lawyers: How to Rank for the Clients You Want
SEO for lawyers is the work of getting your firm to rank when people search for the legal help you offer —
Rebecca Jacobs 8 January, 2026
Email Marketing
The Real Cost of Cold Email in 2026 (And Why Agencies Charge $5–10k/Month)
Most cold email agencies charge $5,000–$10,000 per month – yet almost none clearly explain what you’re actually paying for. Here’s the uncomfortable
Oliver Mitchell 5 January, 2026
SEO
SEO for Dentists: How to Rank and Fill Your Chairs
SEO for dentists is the work of getting your practice to show up when local people search for a dentist — “dentist
Rebecca Jacobs 31 December, 2025
Marketing Strategy
Is Hipages Worth It? The Honest Maths for Tradies
Is Hipages worth it? For some tradies, yes — as one channel among several, with a complete profile and a strong conversion
Rebecca Jacobs 23 December, 2025
Guides & How To
How Much Should a Cosmetic Clinic Spend on Marketing?
Most cosmetic clinics invest a meaningful share of revenue in marketing — often more than other health businesses, because the market is
Rebecca Jacobs 15 December, 2025
Guides & How To
How Much Should a Law Firm Spend on Marketing?
Australian law firms typically spend between 5% and 15% of gross revenue on marketing, with the average allocation weighted toward SEO (around
Rebecca Jacobs 9 December, 2025
Guides & How To
How Much Should a Dental Practice Spend on Marketing?
Most established dental practices invest somewhere between 5% and 10% of revenue in marketing, with practices actively chasing growth — a new
Rebecca Jacobs 3 December, 2025
Guides & How To
Lead Generation for Tradies: Strategies That Fill the Calendar
Lead generation for tradies is the system you use to turn strangers into booked jobs — the phone calls, form enquiries and
Rebecca Jacobs 27 November, 2025
Guides & How To
How to Get More Cosmetic Clinic Clients (Compliantly)
Getting more cosmetic clinic clients, compliantly, means attracting people who are researching treatment, earning their trust without hype, and converting them into
Rebecca Jacobs 20 November, 2025
Put the ideas into practice.
Discuss your business, priority services and the marketing you want to improve.