ServicesWordPress SEO

WordPress SEO

WordPress is a sound base for SEO. Most problems we find come from how a site was set up: an SEO plugin left on defaults, a page builder adding weight, cheap hosting, or archive pages nobody meant to publish. We fix the setup, then build the service and location pages that bring in enquiries.

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Configuration first, then the pages that bring in work.

WORDPRESS SEO
Theme, plugin and hosting review

Find the settings quietly hurting the site.

Service and location page optimisation

Make the money pages rank and convert.

Publishing guidance and update checks

Keep it clean as the site grows.

Usual sequence · Reordered if something urgent turns up

What we can help with

WordPress SEO work we take on

We work on sites built with the block editor, Elementor, Divi and other builders. Scope and fees are agreed before we log in, and nothing changes on the live site without a backup.

  • Rank Math or Yoast settings for titles, archives and schema
  • Indexing checks for tag, author, attachment and search pages
  • Page builder and plugin weight measured against Core Web Vitals
  • Hosting, caching and image delivery review
  • Service and suburb page structure and internal links
  • Redirects for retired pages, old URLs and site rebuilds

WordPress SEO in practice

Configure the SEO plugin, don’t just install it

Rank Math and Yoast do a lot out of the box, and some of their defaults suit a news site better than a plumber with twelve service pages. We check which archives are indexed (tag, category, author, date), whether old media attachment pages still exist, how titles are templated and what schema describes the business. Two SEO plugins running together, or a theme that writes its own meta tags, cause duplicate titles and conflicting schema. The “Discourage search engines” box under Settings, Reading, left ticked after a launch, still turns up too.

When the theme itself is the problem, our WordPress development and design service can rebuild templates instead of patching around them.

Speed and structure

Hosting, builders and the pages that win enquiries

A page builder plus a dozen plugins on budget shared hosting is a familiar recipe for slow mobile pages. We measure where the time goes (server response, unused scripts, oversized images, fonts) and fix the biggest causes, which may mean better caching, a CDN or fewer plugins. On the content side, a service business usually needs one page per main service, plus location pages only for areas where you can say something specific about the work there. Articles and location pages then link back to those service pages.

Running a shop on the same install brings its own issues, covered in WooCommerce SEO. Problems that aren’t WordPress-specific, such as redirect chains from an old domain, sit under Technical SEO, and suburb pages are planned with our Local SEO work.

How we work

Three steps to a cleaner WordPress site

01

Audit settings and output

We review the plugin list, SEO plugin settings, theme and hosting, then crawl the site to compare what WordPress publishes with what you meant to publish.

02

Fix on staging, then live

Plugin changes and template edits are tested on a staging copy first, and a full backup is taken before anything goes live.

03

Leave publishing guidance

You get a short guide for future pages: how to set titles, which categories to use, and when a new topic belongs as a section of an existing page.

Measurement and review

What we track on a WordPress site

For a service business, the useful measures are calls and form enquiries from organic visits, broken down by the service page they started on. We also track Search Console clicks for service terms, the number of thin archive URLs removed from the index, and mobile Core Web Vitals.

Plugin and core updates can change output overnight, so each report lists what was updated and whether titles, schema and indexing were rechecked afterwards.

Good questions

WordPress SEO, the common questions

Answers for owners who manage their own site, or inherited one.

Will a new theme fix our rankings?

Rarely on its own. A theme change can help when the current one is bloated or outputs messy headings, but rankings mostly come from what the pages say, how they link together and whether Google can crawl them efficiently. Redesigns also carry risk: changed URLs without redirects and dropped content are common reasons traffic falls after a new site goes live. We plan redirects before any rebuild.

Do we need a page for every suburb?

No. Suburb pages work when each one has something genuine to say: jobs completed there, local access issues, response times, photos. Dozens of pages with only the suburb name swapped tend to be ignored by Google or treated as low value. Start with the areas that bring the most profitable work and add more only when you have real content for each.

Can we keep Elementor or Divi?

Usually, yes. Page builders add extra code, but a well-built Elementor or Divi site on decent hosting with caching can perform well. We look at which widgets, fonts and add-ons load on key pages and trim the heaviest. Rebuilding in the block editor is only worth it when the builder is the main cause of poor mobile performance and the site needs a redesign anyway.

Will you need admin access?

For implementation, yes. Ideally that’s an admin account of our own rather than shared credentials, plus hosting access if caching or server settings need changing. For the initial review we can work from the public site and Search Console. If a developer already maintains the site, we can hand them a ticket list instead of making changes ourselves. Access can be removed as soon as the agreed work is done.

How does the free audit work for a WordPress site?

We crawl the site and check the SEO plugin setup, the indexing of archives and attachments, mobile speed on your main service pages and Search Console if you share it. We also flag any second SEO plugin or theme setting that duplicates titles. The output is a ranked checklist with plain instructions, so you, your developer or we can action it. See the free marketing audit.

Connected services

Other WordPress-related services

01

WordPress Development & Design

Theme builds and rebuilds when patching the old one stops making sense.

Explore WordPress Development & Design

02

WooCommerce SEO

Store-specific fixes when the site also sells online.

Explore WooCommerce SEO

03

Technical SEO

Redirects, crawling and indexing issues on any CMS.

Explore Technical SEO

A useful starting point

What the free WordPress review covers

We start with the settings most likely to be holding you back: indexing, the SEO plugin and mobile speed on your main service pages.

  • Find archive and attachment pages Google should not be indexing.
  • See which plugins and builder features slow your key pages.
  • Receive fixes in priority order with plain instructions.
See the 100% free audit offer

Get a free WordPress SEO review with a fix list.

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