Creative Strategy

Usually not to start. For trades, footage from a recent phone in good light with clear audio is often enough, and it looks like the service customers will receive. Professional shoots make sense for brand pieces, recruitment videos or high-ticket work like custom homes and pools. We brief your crew on what to film, how to frame it and what to say, so a ten-minute stop on site produces several usable clips.

User-generated content here means footage that looks made by a real person rather than an agency: a customer showing off their new bathroom, a tech talking to camera from the van, a short clip from the job. It can come from customers with their permission or from your own staff. Paid creators presented as customers are a different matter. Any ad that implies a real customer must use one, and testimonials have to be genuine to stay within Australian Consumer Law.

Fewer than most people expect. Two or three genuinely different angles at a time, each with enough budget to collect enquiries, teaches you more than ten small variations sharing a modest budget. Once an angle wins, test new hooks and formats inside it. The budget a test needs depends on your cost per lead, which our marketing budget guide helps you estimate.

Strategy covers the angles, briefs and testing plan. Editing, design and filming can be added to the scope, or your team can shoot and the footage is cut for each platform. Who supplies what, how many concepts are made each round and how approvals work are agreed upfront, so nobody is waiting on footage when a test is due to start.

If you're running Meta ads, yes. The free marketing audit includes a look at your current creative, the landing pages behind it and the enquiry path, and gives you a prioritised checklist. You'll see which angles are missing and where the ad and the page tell different stories. Ongoing creative work is quoted separately.