ServicesLinkedIn Ads

LinkedIn Ads agency

LinkedIn Ads let you reach buyers by job title, seniority, industry, company size or a named list of companies. Clicks usually cost more than on Facebook or Google, so LinkedIn pays off only when one client is worth a lot: commercial contracts, professional services, B2B supply. We set up Campaign Manager, Lead Gen Forms and the CRM handover so those expensive leads are worked properly.

Discuss LinkedIn Ads
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B2B targeting by role and company, with sales follow-up built in.

LINKEDIN ADS
Target accounts and roles

List the companies and titles that buy.

Offer and Lead Gen Form

Give decision-makers a reason to respond.

CRM and sales handover

Track leads to meetings and contracts.

B2B only · Judged on pipeline

What we can help with

LinkedIn Campaign Manager, set up for sales

Because each click is expensive, the work concentrates on narrowing who sees the ads and on what happens after someone responds.

  • Ideal-client profile, roles and target-company lists
  • Matched audiences from company and contact uploads
  • Sponsored Content: single image, document and video ads
  • Lead Gen Forms with prefilled profile fields
  • Insight Tag and CRM conversion tracking
  • Pipeline reporting on meetings, proposals and wins

LinkedIn Ads in practice

Targeting the people who sign off

LinkedIn knows things other platforms guess at: where someone works, their title and seniority, and their employer’s size and industry. A commercial cleaning business can target facility and property managers at larger companies in Sydney. An engineering consultancy can upload a list of developers and head contractors and reach their project directors. The catch is cost. Clicks are noticeably dearer than on other social platforms, and audiences shrink quickly as filters are added, so the offer has to be worth a senior person’s attention.

LinkedIn reaches buyers before they search, and B2B SEO catches them when they do. For a sector example, see commercial cleaning marketing.

Planning and implementation

Lead Gen Forms and the sales handover

Lead Gen Forms open inside LinkedIn and fill in the person’s name, work email, company and title from their profile, which makes them easy to complete on a phone. That convenience also brings contacts who were only curious, so the offer matters. A site-specific capability statement, a compliance checklist for facility managers or a short operational review is better bait than a generic brochure. Every lead syncs to the CRM with its campaign attached, and someone senior follows up within a business day. Lower-commitment content builds a retargeting pool for direct meeting offers later.

Spend is planned with performance marketing across channels, and messaging is developed through creative strategy for each buying role.

How we work

Building a LinkedIn programme

01

Define the accounts and roles

We list the industries, company sizes and job titles that sign your contracts, and build target-company lists from your CRM or tender history.

02

Write an offer a buyer would want

Ad copy and a guide or meeting offer are written around that role’s problems, with a Lead Gen Form asking only what sales needs to qualify.

03

Track through to pipeline

Leads are matched to CRM stages so meetings, proposals and wins can be reported by campaign, not just form completions.

Measurement and review

Measuring LinkedIn against pipeline

Cost per lead on LinkedIn will look high next to other channels. The comparison that matters is cost per qualified meeting and the value of the contracts that follow. B2B sales cycles can run for months, so we report leads, accepted opportunities and won work separately and review the programme over a quarter rather than a week.

We also check which job titles and companies actually responded, because the targeting you set and the people LinkedIn delivers can drift apart.

Good questions

LinkedIn ads, the practical questions

For businesses that sell to other businesses.

Is LinkedIn worth it for a residential trade?

Rarely. Homeowners aren't on LinkedIn in a buying frame of mind, and its costs only make sense when the work is commercial or ongoing. A plumber chasing strata maintenance contracts or a builder targeting developers might justify a test. For residential jobs, Google Search, local SEO and Facebook will usually produce leads for much less.

Why are LinkedIn clicks so expensive?

The audience is narrow and professional, the targeting data is unusually precise, and B2B advertisers with large contract values compete for the same people. You're paying for access to decision-makers who are hard to reach elsewhere. That only works if one contract covers months of spend, which is why we check your typical deal value before recommending LinkedIn at all.

Should we use Lead Gen Forms or send people to our website?

Lead Gen Forms usually collect more leads because the details are prefilled. A website landing page asks more of the visitor and filters harder. For a first campaign we often use the form with one or two qualifying questions, then compare lead quality in the CRM. If the sales team spends too long on poor contacts, we switch to a landing page.

How much budget does LinkedIn need?

More than most service businesses expect, because each click costs more and audiences are small. Plan for a test long enough to produce a meaningful number of sales conversations, not just impressions. Our budget guide explains how we set a trial budget against your average contract value.

What does the free audit cover for B2B?

We look at who your best clients are, whether your website and offers suit a senior buyer, how leads would reach sales, and whether LinkedIn or another channel is the better first step. You get a prioritised checklist. See what the free marketing audit includes.

Connected services

B2B channels that support LinkedIn

01

B2B SEO

Rank for the searches buyers run once they know your name.

Explore B2B SEO

02

Performance Marketing

Budget split across LinkedIn, search and retargeting.

Explore Performance Marketing

03

Creative Strategy

Offers and messages written for decision-makers.

Explore Creative Strategy

A useful starting point

Check whether LinkedIn suits your deal size

We compare your average contract value, sales cycle and current lead sources, then tell you whether LinkedIn should be tested and which offer to lead with.

  • Target industries, company sizes and job titles
  • Offers that would earn a decision-maker's details
  • How LinkedIn leads would be tracked through to signed work
See the 100% free audit offer

Get a 100% free audit with an actionable checklist.

Talk to us about reaching the people who sign your contracts.

Get my free audit & checklist