ServicesSoftware Development

Software Development

Bespoke business software, integrations and automation for service businesses whose systems don’t talk to each other. Less double entry, fewer spreadsheets, cleaner data from enquiry to invoice.

Join the systems you already pay for.

SOFTWARE DEVELOPMENT
Map the workflow

Every handoff from lead to invoice.

Integrate or build

Connect existing tools before writing new ones.

Monitor and maintain

Alerts when a sync or job fails.

What we can help with

Software and automation work

Most projects here remove manual steps between tools you already use. Typical requests include the following.

  • Lead routing from forms, ads and marketplaces into one CRM
  • Quote, job and invoice syncs between job and accounting software
  • Automated SMS and email follow-up after enquiries and jobs
  • Reporting that joins marketing, sales and job data
  • Small internal tools that replace fragile spreadsheets
  • Data clean-ups and migrations between business systems

Software Development in practice

Find the double entry first

A familiar pattern in service businesses: a lead arrives by web form, gets typed into a job management system, re-typed into a quote, then into the accounting package when the job is done. Each step is a chance to lose a lead or mistype a price. We sit with the people doing the work, trace every handoff and count the manual steps. Often the fix is an integration between existing tools, such as your job software and Xero, rather than new software.

Lead capture and follow-up can often run through Simple CRM without custom code. Where staff or customers need screens to work in, the build becomes a custom web app.

Planning and implementation

Write the rules down before writing code

Business software encodes decisions: which leads go to which estimator, when a quote expires, what counts as a completed job. If those rules live in someone’s head, the software will get them wrong. We document them as plain-language rules with examples, agree them with the people who run the process, and turn each into a test. That way the system can be checked, and when the rules change, everyone knows what needs updating.

Larger organisations with several systems and approval layers may need this inside an enterprise web development program. For a mobile tool used by field staff, see app development.

How we work

How a software project runs

01

Trace the process

We map the current workflow, the systems involved, who touches each step and where data gets lost or retyped.

02

Agree rules and build

Business rules are documented and tested, then integrations or tools run in parallel with the old process.

03

Switch over and monitor

Once results match, the old process is retired, failed-sync alerts go live and support is agreed.

Measurement and review

What success looks like for business software

Measure the time and errors the software was meant to remove: hours of data entry per week, leads nobody contacted, invoices sent late, jobs booked twice. Record those for a few weeks before the build, then compare once the new system has been running.

Reliability matters as much as features. Track failed syncs, error alerts and support requests, because an automation nobody trusts gets bypassed and the manual work quietly returns.

Good questions

Questions about custom software

A few useful answers before we talk.

Do we need custom software or better use of what we have?

Check the second option first. Many job management, CRM and accounting tools have features or integrations that aren't switched on, and fixing configuration costs far less than a build. Custom software is justified when your process is genuinely different, when no available integration covers the connection you need, or when subscription costs across several tools exceed what a focused build would cost to run.

Can you connect our job management software to our accounting system?

Often, yes. Xero and MYOB, along with many job management packages used in Australia, publish APIs or offer existing connectors. The first check is whether a supported integration already exists. If not, a sync can be built that maps customers, jobs, quotes and invoices, handles errors and logs every transfer. The vendor's API limits decide what's possible, so that's confirmed before quoting.

What happens if the software breaks after launch?

Integrations most often break when a vendor changes their API or someone renames a field. Logging and alerts are built in so failures are noticed quickly instead of weeks later, and each part is documented. Support is agreed upfront, either as an ongoing arrangement with us or as documented code your own developer can pick up. Either way, someone is named as responsible before go-live.

How is custom software priced?

By scope. A single integration between two systems is a modest job; a multi-role internal tool with reporting is a project. A defined first stage is priced after the workflow is mapped, along with running costs such as hosting and third-party API fees. Prices vary a lot between projects, so the budget guide is a better starting point than a rule of thumb.

Can the free audit identify automation opportunities?

Partly. The free audit reviews your website, tracking and enquiry path, which shows where leads arrive and whether they're captured and followed up properly. That's often where the first automation win sits. A full workflow review across your back-office systems, covering job management, quoting and accounting, is a separate scoped piece of work. See what the free marketing audit includes.

A useful starting point

Where are leads slipping between systems?

For software projects, the audit traces what happens to an enquiry after it leaves your website.

  • Whether form and call leads reach your CRM every time
  • Gaps between tracking, follow-up and booked jobs
  • Manual steps worth automating before building anything new

Get a 100% free audit with an actionable checklist.

Walk us through your lead-to-invoice process and we’ll point out the manual steps.