Most mobile tyre jobs start with a flat
People rarely plan to buy tyres. A sidewall gets torn on a kerb, a screw turns up in the tread, the space-saver spare goes on and the driver realises they can’t drive across town on it. That’s the moment a mobile tyre fitter is most valuable: the tyres come to the car, at home, at work or on the side of the road. The rest of the work is planned replacement for people who would rather not spend a Saturday morning waiting at a tyre shop, plus fleet vehicles that can’t come off the road.
The marketing has to serve both. The urgent customer needs to reach a person fast and know roughly when you can get there. The planned customer wants a price for the right tyre, a booking time and confidence that the job will be done properly in their driveway.
Price and size come first
Tyre buyers shop around on price, because the product is the same brand and model wherever they buy it. Your site should make it easy to get a quote without a phone call:
- A tyre size search, or a quote form that asks for the size from the sidewall (with a diagram showing where to find it). Some customers will only know their rego, make and model, so accept those too.
- An option to upload a photo of the sidewall. It saves back-and-forth and catches unusual sizes and load ratings.
- Price tiers by brand range (budget, mid-range, premium) so customers can choose before you call back.
- A plain statement of what the price includes: fitting, balancing, new valves, disposal of old tyres, and whether there’s a travel charge to their suburb.
Be upfront that wheel alignments usually need a workshop. Recommending one where tyre wear suggests it, and naming who does them nearby, is better than leaving the customer to discover uneven wear later.
Services to sell from the van
- Emergency flat-tyre replacement
- Tyres fitted at home or at work
- Fleet and commercial vehicle tyre fitting
- Puncture repairs and TPMS sensor work
- Run-flat and low-profile tyre fitting
Search phrases and campaign layout
Search behaviour splits into urgent and planned. Urgent searches look like “flat tyre help near me”, “mobile tyre fitting” plus a suburb, “tyre replacement today”, “run flat tyre fitted at home”. Planned searches name the tyre: a brand and model, a size such as “265/65R17 all terrain price”, or “4 tyres fitted at home”.
In Google Ads, run urgent terms as call-focused campaigns that only show when someone can answer the phone and a van can get there today. Run planned and size-based terms to quote pages, with a separate campaign for fleet if you want commercial work. Set location targeting to the suburbs you actually reach, and watch the search terms report for “second hand tyres” and “tyre shop” searches that are looking for a storefront.
For a wide product range, a catalogue of common sizes with live pricing can also feed Google Shopping, putting your price in front of buyers who are comparing tyres by size.
A Business Profile that reflects a mobile service
Set the profile up as a service-area business, listing the suburbs or regions the vans cover. Choose a tyre shop category as primary and describe the mobile service in the description and services list. Hours should reflect when vans are on the road, and if you take after-hours calls, say what the after-hours call-out costs. Photos should show the vans, the onboard tyre changer and balancer, and real jobs in driveways and car parks. Ask for reviews by SMS straight after the job, when the customer is relieved to be driving again.
Fleet accounts and repeat work
Fleet customers bring repeat, scheduled work: trades businesses, couriers, rental and car-share operators, councils. They care about vehicles staying on the road, monthly invoicing, tyre records per vehicle and a single contact. Build a fleet page that covers those points and offers a quick account application. Keep each fleet’s vehicles and tyre history in Simple CRM so you can contact them when tread depth or kilometres suggest replacements are due.
For private customers, a reminder about rotation or tread checks a year after fitting brings some of them back for the next set rather than leaving them to search from scratch.
What a useful enquiry contains
- Tyre size, or rego, make, model and year
- Number of tyres and preferred brand range
- Location, and whether the car is at home, at work or on the roadside
- Whether the spare is on and the car can be moved
- Locking wheel nut key, if fitted
Measure booked jobs rather than calls, and track tyres per job and average sale value. A single four-tyre fleet booking can be worth more than several emergency single-tyre call-outs, so look at revenue by campaign before shifting budget toward the busiest one.
Questions about mobile tyre fitting marketing
Should we show tyre prices on our website?
If you can keep them current, yes. Tyre buyers compare on price, and a site that shows a fitted price for common sizes earns quote requests that a “call for a price” page loses. If your supplier pricing changes often, show “from” prices by brand tier and promise a confirmed quote by text within a set time. Whatever you show must match what you charge, because advertised prices that don’t hold up are a consumer law problem as well as a trust problem.
How do we handle after-hours flat tyre calls?
Decide first if you want them. If you do, set an after-hours call-out fee, publish it, and run a separate ad schedule for those hours so the ad promises what the roster can deliver. If you don’t, turn ads off after hours and use a form that promises a first-thing-tomorrow callback. Missed calls are expensive in this trade, so a call answering service or forwarding to an on-call phone is worth considering.
What’s different between marketing mobile fitting and a tyre shop?
A tyre shop sells from a location and can rely on walk-ins and a storefront in the map results. A mobile fitter sells convenience and speed, works across a service area and depends more on clear coverage, honest arrival times and online quoting. The mobile pages need to say exactly where the vans go, how fast they can be there and what the onsite job includes, including when an alignment at a workshop is still needed.
How can we find out what to fix first?
Request the free marketing audit. We’ll look at how your quote path works on a phone, how your Business Profile describes your coverage and whether ad spend is reaching people in the areas your vans cover. If you sell to fleets, mention it, because the account pages and quote flow differ from private work. You’ll get a short, prioritised list of changes. Implementation is optional and quoted separately.