Organic Social Media

Rarely, for most trades. It helps convert people who found you somewhere else and it supports hiring, but it isn't a dependable source of new enquiries the way search is. If you need more jobs this month, Google search ads and your Business Profile are better bets. Organic social is worth doing when it takes little effort to keep up and makes the rest of your marketing more believable.

Consistency matters more than frequency. A couple of good posts a week on one or two channels, kept up all year, does more than daily posting that stops after a month. For many trades a weekly Google Business Profile update plus two Instagram or Facebook posts is sustainable. The real limit is how many decent job photos the crew can supply, so we set the rate around that rather than around a template.

Someone inside the business, working to clear rules. Quote requests and booking questions should reach whoever handles enquiries the same day. Complaints need the owner or a manager, and a reply that moves the conversation to the phone or a private message. General comments can be acknowledged on your behalf if that's agreed. We write down who handles what before the first post goes out.

Only if someone on the team is comfortable on camera and you can keep it going. TikTok can work for recruitment and for trades with visual results, like detailing, landscaping or tiling, and it reaches younger workers better than Facebook does. It isn't compulsory, and a half-maintained account looks worse to a customer or a job applicant than no account at all.

It looks at how your social profiles and Google Business Profile support the rest of your marketing, including whether they're current, consistent and showing recent work. The checklist tells you what to fix first. Ongoing content creation is a separate scope. Request the free marketing audit.