ServicesSEO & Audits

SEO & Audits

An SEO audit tells you why your website isn’t bringing in the calls it should and what to fix first. You get a prioritised list with example URLs and a walkthrough with whoever will do the work, without the padding of tool warnings that don’t matter.

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Useful before a redesign, after a traffic drop or when changing agencies.

SEO & AUDITS
Crawl, index and data pull

Collect the evidence from the site and Google.

Diagnose against your services

Weigh each issue by its effect on enquiries.

Priority list and walkthrough

Hand over fixes your team can action.

Illustrative approach · Scope agreed around your business

What we can help with

What an audit covers

The checks below are the core of every audit. We go deeper where the size or history of the site calls for it.

  • Crawl and indexation: what Google can and can't see
  • Search Console performance and query review
  • Service page and content gap analysis
  • Local presence and Google Business Profile
  • Backlink profile and spam risk
  • Tracking, forms and call paths

SEO & Audits in practice

What a useful audit report looks like

Automated tools will happily give you four hundred warnings, most of which won’t move a single enquiry. Our deliverable is a spreadsheet of findings, each with the affected URLs, why it matters, the fix, who should do it and how to confirm it’s done, sorted into fix now, fix next and leave for later. A short written summary sits on top for the owner, and a walkthrough call covers the detail with your developer or writer. The test is simple: someone should be able to pick up item one on Monday morning.

Where the findings are mostly about crawling, rendering or speed, the fixes often roll into a technical SEO project with your developer.

Planning and implementation

When an audit is the right first step

An audit earns its cost when something has changed or is about to: organic enquiries dropped after a rebuild, a Google update hit your traffic, you’re moving platforms, or you’re paying an SEO provider and can’t tell what they’re doing. It is less useful for a brand-new site with nothing to measure, or when you already know the fix and simply need hands. Before a planned rebuild we audit the old site first, so the redirect map protects the pages that bring in work. That step is built into our website migration process.

Content findings, such as missing service pages or two pages fighting for the same search, usually lead into SEO copywriting. If you want the backlog worked through month by month afterwards, that moves to ongoing SEO services.

How we work

Three stages, one report

01

Gather access and data

Search Console, analytics and CMS access, plus a full crawl. Without Search Console we can still audit, with less certainty about indexation.

02

Diagnose and rank the issues

Each finding is weighed by how many money pages it touches and how hard it is to fix, so the list opens with high-impact, low-effort work.

03

Walk through the fixes

We take your team through the report, answer questions and agree who owns each item. Re-checks after implementation can be added.

Measurement and review

Measuring whether the audit paid off

An audit is judged by what happens after it. We track how many priority items were completed, then compare indexed pages, impressions and clicks for the affected service pages in Search Console before and after.

Commercial results come last: organic calls and form enquiries for the services you care about. If nothing on the list gets implemented, the audit has achieved nothing, which is why we keep it short enough to act on.

Good questions

Common questions about SEO audits

A few useful answers before we talk.

How is a paid audit different from the free audit?

The free audit is a focused review of your main search and conversion problems, delivered as a checklist. A paid SEO audit goes through the whole site: a complete crawl, Search Console data, every service page, backlinks, local presence and tracking, ending in a full priority list and a walkthrough with your team. Most owners start with the free one to see whether the deeper version is worth it. Start with the free marketing audit.

Can our current developer or agency use the report?

Yes, that's the intended use. Every finding names the URLs or templates affected and the change needed, written so a WordPress developer or another agency can act on it without us in the room. We're happy to join a call with them. If the findings raise questions about work your current provider has done, we stick to what the evidence shows.

Our traffic dropped. Will an audit find out why?

It usually narrows it down quickly. We line up the date of the drop with site changes, plugin updates, migrations and the core and spam updates Google announces, then check which pages and queries lost clicks in Search Console. A technical cause, such as an accidental noindex or broken redirects, can be fixed directly. A drop tied to an algorithm update usually calls for content and quality work instead, and recovery takes longer.

What decides the size of the audit?

Page count and history more than anything. A tradie site with thirty pages is a very different job from a multi-location business with hundreds of suburb pages and a past migration. We agree the scope and turnaround before starting, and the price follows that scope. Our service business marketing budget guide explains what drives marketing costs if you're weighing an audit against other spending.

Connected services

Where the audit findings go next

01

Technical SEO

Developer fixes for crawl, speed and indexation.

Explore Technical SEO

02

SEO Copywriting

Rewrites for thin or competing service pages.

Explore SEO Copywriting

03

SEO Services

Monthly work through the audit backlog.

Explore SEO Services

A useful starting point

A quick look before a full audit

The free audit gives you the headline issues first, so you can decide whether a full SEO audit is worth paying for.

  • The few problems most likely to be costing you organic enquiries.
  • A checklist in priority order, each item with its next practical action.
  • A clear line between quick fixes and work that needs a full audit or project.
See the 100% free audit offer

Get a 100% free audit with an actionable checklist.

Send us the site and the services you want more of, and we’ll tell you what’s holding them back.

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