Bing Ads agency

It can be, if Google is already converting and you want more of the same leads. Bing reaches a smaller pool of searchers, many of them on desktop at home or at work, and there are often fewer competing advertisers. It will not rescue a Google account that isn't working, because the same landing pages and offer are doing the selling. Start with your best-performing services rather than the whole account.

No. The Microsoft search network also covers partner sites such as Yahoo and DuckDuckGo, and searches that start in the Windows taskbar or the Edge address bar land on Bing results. Partner distribution can be limited at campaign level if a particular source sends poor traffic. For lead generation we start with search placements only and add other inventory once the search campaigns have proven themselves.

Yes, and this is where it differs most. Microsoft owns LinkedIn, and search campaigns can use LinkedIn profile data to adjust bids by company, industry or job function. A commercial cleaning company could bid harder when the searcher works in facilities management. It works as a layer on keyword searches, so the person still has to search for your service first, and availability of the feature should be confirmed in your account.

Media spend and management are separate costs. Spend depends on how many people search for your services on Bing in your area, which is usually fewer than on Google, so budgets tend to be smaller. Our marketing budget guide explains how we size a test. A modest budget on proven services gives a cleaner answer than spreading money across every campaign the import creates.

If you run Google Ads, we look at whether the account is clean enough to import, which services have enough Bing search demand to justify a test, and whether your tracking would count Bing calls and forms correctly. You get a short checklist of what to fix and what to launch first. Here is what the free marketing audit covers.