How to leverage findings from 2016-17 when planning your marketing budget for 2017-18

So it’s that time again and your wondering how to plan your budget for the new financial year. We have been getting loads of inquires which are all asking the same questions… everyone wants to know… Where should I be spending my marketing money this year! well… While there is no easy answer there is...
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Where should I be spending my marketing money this year

How To Write Using Long Tail Keywords

How To Write Using Long Tail Keywords Everyone keeps talking about these long tail keywords and how great they are for SEO, PPC and conversions but what does it all mean and how to I take advantage of this? Long tail keywords are keywords that are longer than one or two words. As you can...
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how to write using long tail keywords

What Are Vanity Metrics Impact And What Can I Do About Them?

Every Marketer Should Know About Vanity Metrics Impact On Your Bottom Line Every marketer should know that testing through metrics is absolutely crucial to the business success! With this said the next challenge becomes what to test and how it will impact the bottom line of a business and what to look for to improve. There...
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vanity metrics impact

How Are You Tracking Your Offline Marketing?

Are You Struggling With Tracking Your Offline Marketing? Lots of people we meet say we are spending all this money on marketing and we don’t even know if it’s working… that is just crazy! To think that you could be pouring money down the drain with no real way to track the performance of your campaigns....
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offline marketing tracking

Do you find that you have a diminishing rate of return with PPC?

We have all used PPC advertising methods to get our product/service in front of the customers who are looking for it. This was an expensive but great way as it means that only qualified customers who are looking for our offerings were seeing our products and ads. If you find that diminishing rate of return...
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diminishing rate of return

What Are Search Engines And How To Use Them To Your Advantage

Search engines are the most important aspect of inbound marketing as they enable potential customers to search for and find what you are looking for. This opt in marketing enables only high quality leads to find your business which is more effective than traditional methods such as cold calling.
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what are search engines
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