What Should a Tradie Pay Per Lead? Cost Benchmarks by Trade
Cost per lead for tradies is what you pay to generate a single enquiry — a call, form fill or quote request — from a given channel. In Australia that figure typically lands between $40 and $100 depending on trade and location, but the number that actually decides whether marketing is working is your cost […]
How to Get More Jobs as a Tradie (Without Buying Leads)
Getting more jobs as a tradie doesn’t have to mean buying leads that four other tradies also received. The most profitable work comes from channels you own — referrals, reviews, repeat customers and local search — and from simply winning more of the quotes you already give. Here’s how to fill your calendar without renting […]
How Much Should a Cosmetic Clinic Spend on Marketing?
Most cosmetic clinics invest a meaningful share of revenue in marketing — often more than other health businesses, because the market is competitive and treatment lifetime values are high. But the right budget for your clinic depends less on a percentage and more on two things: what a client is worth over their lifetime of […]
How Much Should a Law Firm Spend on Marketing?
Australian law firms typically spend between 5% and 15% of gross revenue on marketing, with the average allocation weighted toward SEO (around 45%), then paid search (30%), social media (10%) and traditional channels (15%). But the right budget for your firm depends on your practice areas, your growth goals, and one figure most firms never […]
How Much Should a Dental Practice Spend on Marketing?
Most established dental practices invest somewhere between 5% and 10% of revenue in marketing, with practices actively chasing growth — a new location, a second chair, a new associate — often pushing higher. But the right number for your practice depends less on a percentage and more on one figure most dentists never calculate: what […]
Lead Generation for Tradies: Strategies That Fill the Calendar
Lead generation for tradies is the system you use to turn strangers into booked jobs — the phone calls, form enquiries and quote requests that keep your calendar full. The trap most tradies fall into is treating it as luck, or outsourcing it entirely to lead-selling platforms. This guide covers the channels that reliably work, […]
How to Get More Cosmetic Clinic Clients (Compliantly)
Getting more cosmetic clinic clients, compliantly, means attracting people who are researching treatment, earning their trust without hype, and converting them into a booked consultation — then keeping them. Because you can’t promote the injectable itself, growth comes from your practitioners, your reputation and your client experience. Here’s how the clinics that grow within the […]
How to Get More Clients for Your Law Firm
Getting more clients for your law firm comes down to being found when people need a lawyer, being trusted when they compare firms, and converting the enquiry into a retained matter. Because legal advertising is expensive and legal decisions are high-stakes, small improvements in trust and conversion often beat simply spending more. Here’s how the […]
How to Get More Dental Patients (New and Returning)
Getting more dental patients comes down to two things done consistently: being visible when people search for a dentist, and converting that attention into a booked appointment with as little friction as possible. Most practices focus only on the first and wonder why enquiries don’t turn into chairs. Here’s how to fix both — and […]
Marketing for Cosmetic Clinics: How to Grow Within the Rules
Marketing for cosmetic clinics is unlike marketing any other business in Australia, because you’re advertising under two of the strictest regimes going: the TGA’s rules on prescription medicines and AHPRA’s cosmetic guidelines. You can’t name the injectable, you can’t show its before-and-after results, and you can’t use patient testimonials about treatment. What still works — […]
Marketing for Law Firms: How to Attract More Clients
Marketing for law firms is the work of consistently attracting the right clients — through search, referrals, reviews and a website that converts — while staying inside the advertising rules that govern legal services. Two things make legal marketing unlike any other: legal keywords are among the most expensive in Australian advertising, and what you […]
Marketing for Dentists: The Complete Guide to Growing Your Practice
Marketing for dentists is the work of consistently attracting new patients to your practice — and keeping the ones you have — through the channels people actually use to choose a dentist: Google search, your Google Business Profile, reviews and your website. What makes dental marketing different from marketing any other business is that it […]