Client case study · Plumbing & electrical
Lower lead costs.
More advertising revenue.
Less spend.
Plumber To The Rescue and Electrician To The Rescue reduced lead cost by 65% and increased advertising revenue by 62%, alongside a reduction in advertising spend.
Why the outcome matters
Advertising that works harder for a service business.
For plumbing and electrical businesses, generating enquiries is one part of the picture. The cost of those enquiries and the revenue they produce determine how effectively the advertising budget is working.
This result brought the measures together: a lower cost per lead, more advertising revenue and a reduction in spend. The revenue increase came while the advertising budget was being reduced.
Look beyond a single metric.
A cheaper lead alone does not tell the whole story. Here, the improvement in lead cost was accompanied by higher advertising revenue, giving a clearer view of the business outcome.
Explore our Google Ads services and performance marketing services for more on how we assess advertising performance.
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