Two businesses under one name
Window cleaning splits cleanly into ground-level and pole work for houses and shopfronts, and height work for strata buildings, offices and commercial facades. They attract different customers, carry different risk and sell in completely different ways. A homeowner in a two-storey place wants a fair price and someone tidy who closes the side gate. A strata manager wants to see your rope access tickets, insurance and safety documents before they’ll even ask for a price.
Most window cleaning websites try to speak to both on one page and convince neither. Separate them, and decide which side of the business you want to grow.
Residential and shopfront work: build rounds, not one-offs
House window cleaning is searched as “window cleaning near me”, “window cleaners Northern Beaches” or “two storey window cleaning”. People often bundle it with flyscreens, tracks, gutters or solar panels. Shopfront work is quieter online and often won by walking the strip with a card and a price.
The money in this side of the trade is recurring work in tight areas. Ten houses on the same few streets every quarter beats ten scattered one-off jobs. So suburb pages should match the routes you already run, and your offer should push toward regular service: a quarterly or six-monthly plan with a set price and reminders. Simple CRM can send the reminder SMS and track which customers are on a schedule.
Seasonal triggers are real here. Spring cleans, pre-Christmas entertaining, after a dust storm or a spell of pollen, and before a house goes on the market. Real estate agents preparing listings are a referral source worth courting.
Height work: compliance is the sales pitch
For commercial and strata buildings, the buyer’s first question is whether you can do the job safely and legally. A page aimed at building managers should cover:
- Access methods you use: water-fed poles, elevating work platforms, rope access, or building maintenance units.
- Qualifications: rope access certification through bodies such as IRATA or ARAA, working-at-heights training, and a high risk work licence for any boom-type elevating work platform that requires one.
- Documentation: Safe Work Method Statements, risk assessments and rescue plans for rope work.
- Insurance: public liability that covers height work, with certificates of currency supplied on request.
- Anchor points: how you check that roof anchors have current inspection records before anyone goes over the edge.
This content does more than reassure. Building managers search for terms like “abseil window cleaning Sydney”, “high rise window cleaning” and “rope access window cleaning”, and a page that answers their checklist gives them what they came for, which a gallery of sparkling glass does not.
Services we’d give their own pages
- Residential window and flyscreen cleaning
- Regular shopfront rounds
- High-rise and rope access window cleaning
- Strata and commercial building contracts
- Solar panel and gutter cleaning add-ons
Google Business Profile and photos
Set up as a service-area business with “Window cleaning service” as the primary category. Add secondary categories only for work you do often, such as gutter or solar panel cleaning. Photos that sell: a water-fed pole reaching a second-storey window, a rope team on a facade, a clean shopfront at opening time, your branded vehicle. Ask residential customers for a review once they’ve seen the result in daylight, and ask commercial clients for a short written reference you can show other building managers.
Paid search and the quote form
Run residential and commercial Google Ads as separate campaigns with separate landing pages. Residential campaigns suit tight geographic targeting around your rounds. Commercial campaigns can cover a wider area but need negatives for “jobs”, “course” and “training”, because people looking for a rope access ticket use similar words. Our Google Ads service handles that split and the search-term cleanup. Budgets depend on the city and the mix of work you’re chasing; our budget guide covers how we set them.
The quote form should ask different questions for each side.
- Residential: number of storeys, rough window count, inside and outside or outside only, flyscreens and tracks, access issues like steep blocks or dogs, and preferred frequency.
- Commercial: building height in storeys, number of drops or elevations, roof access and anchor status, frequency, and site induction requirements.
A photo upload saves a site visit on many residential jobs.
What we’d measure
For residential: booked jobs, average job value, cost per new customer and how many convert to a regular plan. For commercial: building manager enquiries, quotes sent, contracts won and annual contract value. The underlying figure for both is route density, because a new customer two streets from your existing round is worth more than one across the city. Our local SEO work aims at the suburbs where your rounds already run.
If you also pressure clean or wash solar panels, our pressure washing marketing page covers how those add-ons can share a campaign.
Questions about window cleaning marketing
Is it worth targeting strata and commercial buildings if we mainly do houses?
Only if you have, or are willing to get, the qualifications and insurance for height work. Strata managers check rope access certification, safety documents and certificates of currency, and a missing item ends the conversation. If you’re set up for it, contracts are repeat by nature and can steady your income through quiet residential months. If not, it’s better to own your residential suburbs than to put up a commercial page you can’t back up.
How do we turn one-off window cleans into regular customers?
Offer the regular plan at the moment of booking, with a clear price for quarterly or six-monthly visits, and make saying yes easy. After the first clean, send an SMS a few weeks before the next visit would be due instead of waiting for them to remember. Keep each customer’s window count, access notes and price in your CRM so rebooking takes seconds. Concentrating new marketing near existing customers helps too, because it fills your rounds.
How do we begin?
Send through your details for a free marketing audit. Tell us whether you want more residential rounds, more height work, or both. We’ll review your site, Google profile and any ads against those goals, flag gaps such as missing safety information for building managers, and return a prioritised list of changes. Implementation is scoped separately if you want our help.