HubSpot SEO

It’s capable. You get editable titles and meta descriptions, automatic sitemaps, a robots.txt editor, a redirect tool and built-in SEO recommendations. Limitations tend to come from the theme or custom modules, from less fine-grained technical control than a self-hosted CMS, and from the cost of higher tiers. Ranking problems in HubSpot portals are more often about content and structure than the platform itself.

Not blindly. Posts that earn traffic, links or leads should be updated. Posts that overlap can be merged into one stronger article, with redirects from the others. Posts with no traffic, no links and no connection to what you sell can be retired with a redirect to the closest relevant page. We decide post by post using Search Console and HubSpot contact data.

Often not. Pages built for a paid campaign, a webinar registration or an email offer usually repeat content found elsewhere and have no search demand of their own. Setting them to noindex keeps them out of results without affecting the campaign. Landing pages that target a real search, such as a guide people look for by name, can stay indexed and be linked from the relevant pillar page.

Yes. We use a user seat with permissions limited to what the scope needs, work in drafts and scheduled publishing rather than editing live pages, and agree an approval step with whoever owns the content. Template changes are made on cloned versions and tested before anything is switched over. A short weekly note lists what was published, redirected or changed, so your team always knows what moved in the portal and why.

With your content inventory and the contact data behind it. We check which posts and pages bring organic traffic, which bring contacts, how templates render key pages, and how tags and landing pages are indexed. You receive a ranked checklist, and ongoing work is quoted only if you want it. Read-only access is enough for this stage. Learn what the free marketing audit includes.