Magento SEO

For most stores, no. With category paths switched on, a product in three categories can be reached at three URLs, and moving it between categories changes its address. Top-level product URLs with canonicals keep one stable address per product. If your store already uses category paths and ranks well, switching needs a full redirect plan and should be timed away from peak trading.

Yes, and that’s the usual arrangement. We supply specifications, acceptance criteria and test URLs, review staging builds where you want us to, and verify the result after release. We don’t need to be the ones writing PHP or templates. We do need to be involved early enough that SEO requirements are written into the ticket rather than patched after launch.

Hyvä themes are generally much lighter on the front end, which can help Core Web Vitals, and that has made them a common choice for Magento rebuilds. SEO output still depends on how the theme is implemented: headings, structured data, internal links and canonical handling need the same checks as on any rebuild. We treat a theme change as a migration and test it that way.

There’s no strict threshold, but once a store has thousands of products, layered navigation and more than one store view, logs become the most reliable way to see what Googlebot actually requests. Search Console’s crawl stats give a summary; raw logs show which URL patterns use up crawling and which important pages are rarely visited. We’ll need a sample from your host or CDN.

A crawl sample, a review of layered navigation and catalog SEO settings, canonical and store-view checks on key templates, and Search Console if shared. You receive a prioritised checklist your developers can turn into tickets. Where a fix depends on an extension or a custom module, we say so. Implementation support is a separate, quoted engagement. View the free marketing audit offer.