WooCommerce SEO

Either works when set up properly, and switching rarely fixes rankings by itself. What matters is configuration: which archives are indexed, how product schema is handled, sensible title templates and a sitemap that leaves out junk. The real risk is running two SEO plugins at once, or one alongside a theme that also writes meta tags. We audit whichever you have rather than push a change.

WooCommerce has a setting to hide out-of-stock items from the catalogue, and it is often switched on without thinking about SEO. Hiding them from listings is fine, but the product URLs should normally stay live and show accurate availability if stock is coming back. Products gone for good should redirect to the nearest equivalent or their category rather than return a 404.

Sometimes. If uncached pages take several seconds to generate, or the store slows during sales, hosting is often part of the problem. Managed WordPress hosts with server-level caching and current PHP versions help. We first check whether the slowdown comes from the server, the theme or a handful of heavy plugins, since moving hosts carries its own risk. Sometimes switching off two plugins and fixing the cache rules does more than a new server would.

It depends on catalogue size, how much technical cleanup is needed and whether your team writes product copy or we do. Plugin and caching fixes plus category content is a different scope from ongoing product page work. Our marketing budget guide explains how we think about spend, and we quote once we’ve seen the store. Fees and any third-party costs, such as hosting or premium plugins, are listed separately.

We confirm which part of the store matters most, whether that’s speed, indexing or category rankings, then review the plugin list, a sample of product and category pages and Search Console if shared. You receive a prioritised checklist, and anything you’d like us to carry out is quoted separately. No admin login is needed for this first pass. Find out what the free audit includes.