ServicesPinterest Ads

Pinterest Ads agency

People open Pinterest to plan: a bathroom renovation, a wedding, a garden makeover, a new kitchen. Pinterest ads place your images and video inside those searches and boards, often months before the project starts. We use it for businesses with strong visual work and a long planning cycle, and we’ll tell you if yours isn’t one of them.

Discuss Pinterest Ads
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Early-stage visual reach for renovation, interiors and wedding businesses.

PINTEREST ADS
Planning-stage keywords

Find what people search while shaping a project.

Pin creative and catalogue

Vertical images that get saved and resurface.

Long-window measurement

Follow saves, clicks and later enquiries.

Built for long planning cycles

What we can help with

Pinterest ads, set up properly

Pinterest needs patience. Most of its value arrives before a customer is ready to call, so the setup leans heavily on creative and tracking.

  • Keyword and interest research by project stage
  • Vertical pin, video and carousel creative
  • Catalogue and shopping ads for product sellers
  • Pinterest tag and Conversions API tracking
  • Retargeting and actalike audiences
  • Reporting on saves, outbound clicks and assisted enquiries

Pinterest Ads in practice

What people actually do on Pinterest

Pinterest behaves like a visual search engine. Someone types “small bathroom ideas”, “terrazzo kitchen benchtop” or “rustic wedding table setting”, saves pins to a board and returns to it over weeks. Ads sit among those results and look like any other pin, so a well-shot photo of a finished bathroom can be saved and resurface long after the paid impression. The audience leans towards women planning home and life projects. That suits bathroom renovators, kitchen and joinery businesses, interior designers, blinds and shutters, landscapers, pool builders and wedding suppliers. It suits emergency trades and B2B services poorly.

Two of the clearest fits are covered on our bathroom renovation marketing and wedding marketing pages.

Planning and implementation

Pins, catalogues and where they lead

Standard pins work best vertical, at 2:3, with the work filling the frame and a short text overlay naming the style or project. Video pins and carousels suit process shots and room-by-room reveals. Product sellers can upload a catalogue and run shopping ads from much the same product data used for Google Shopping. Service businesses should link each pin to a matching gallery or project page, never just the home page, with a quote form there. Because the customer is early in planning, a style guide or a project price guide is usually a better next step than a hard “book now”.

Concepts and shot lists come from our creative strategy work, with pin sizes and text overlays planned at the shoot rather than cropped afterwards.

How we work

Planning ahead of the season

01

Map the planning calendar

Searches for renovation, outdoor and wedding ideas build well before the work happens. Campaigns start ahead of your busy season, not during it.

02

Build pins that earn saves

We select or brief vertical images and short videos of finished projects, write keyword-rich titles and descriptions, and link each pin to a matching page.

03

Read results over months

With the Pinterest tag and conversions in place, saves, outbound clicks and enquiries are tracked over long attribution windows, and engaged pinners are retargeted.

Measurement and review

How to judge a planning-stage channel

Pinterest rarely wins on last-click reports, because people save a pin in March and enquire in July, often through Google. We report saves, outbound clicks and engaged audiences first, then look at enquiries and branded searches across the same period.

Asking new enquirers where they first saw you, through a field on the quote form, fills in what the tracking misses.

Good questions

Questions about Pinterest ads

For renovators, designers, stylists and suppliers.

Is Pinterest used much in Australia?

Yes, though far less than Facebook or Instagram, and its users concentrate on home, style, food and wedding planning. That narrow focus is the point. If your business sits in one of those categories, the people on Pinterest are often planning a project like yours right now. If it doesn't, the relevant audience is too small to justify the effort.

Can a trade business use Pinterest without an online store?

Yes. Service businesses run standard and video pins that link to project galleries or service pages, and capture enquiries through a quote form there. It works best where the finished job is visual and planned well ahead, such as a bathroom, kitchen, deck, pool or garden. An emergency plumber or electrician won't get much from it.

How long before Pinterest ads produce enquiries?

Longer than search. Expect the first months to build saves, followers and retargeting audiences, with enquiries trailing behind as planners reach the quoting stage. That's why we only recommend it alongside channels that capture ready-to-buy demand, such as Google Ads, and with a budget you can leave running through a full season.

How much should we budget for Pinterest?

Usually less per month than a search campaign, but for longer. Our marketing budget guide explains how we split spend between channels that produce leads now and those that build demand. Creative is the main extra cost, since pins need vertical images that may differ from your website photos.

What would the free audit tell us?

Whether your category has real planning activity on Pinterest, which of your existing photos would work as pins, and whether your website has the project pages pins should lead to. You get a checklist and a clear view on fit. Request the free marketing audit.

Connected services

Channels that finish what Pinterest starts

01

Google Shopping Ads

Product ads for buyers who are ready to purchase.

Explore Google Shopping Ads

02

eCommerce SEO

Product and category pages that rank on their own.

Explore eCommerce SEO

03

Creative Strategy

Visual concepts planned for vertical placements.

Explore Creative Strategy

A useful starting point

Test whether Pinterest fits your projects

We check planning-stage search activity in your category, your existing project photos and your destination pages, then tell you whether Pinterest is worth a trial.

  • Planning searches related to your services
  • Which project photos would perform as pins
  • Gallery and quote pages that pins can lead to
See the 100% free audit offer

Get a 100% free audit with an actionable checklist.

Ask us whether Pinterest suits your kind of project.

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