ServicesTikTok Ads management

TikTok Ads that start real conversations.

Show people why your service matters. Turn short-form video into a clear path from first impression to enquiry, with creative and campaigns built around your business.

Plan your TikTok campaign
Explore the service

For Australian businesses with a service worth showing.

YOUR NEXT CUSTOMER
SHOW THE SERVICELet people see
what you do best.The problem. The process. The result.
Your businessA clear offer. A simple next step.Find out more
Creative with a job to do.

Earn attention, explain the offer and make the enquiry easy.

Illustrative creative direction

Built around your business

Service-led creative

Campaign testing

Enquiry & sales feedback

Find the right fit

Could your next customer discover you here?

TikTok can introduce your business before someone is actively searching. The starting point is whether your audience, offer and content make a sensible fit.

01

A service people can see

Demonstrations, walkthroughs and useful explanations make the work tangible. Show the people, the process and the questions customers ask before they enquire.

02

An offer worth the next step

Give viewers a reason to move beyond the video. Match the message to a relevant service, a realistic promise and a landing page that answers the obvious questions.

03

Room to keep learning

A campaign needs fresh ideas and feedback from your team. Plan a workable content rhythm and judge the test against lead quality, sales and the cost of delivery.

What we can help with

Bring the creative and campaign together.

Your scope is agreed around the audience, creative resources and enquiry journey. Each part should help the next one work.

01

Audience & offer strategy

Define the service, locations, customer problem and offer. Decide where TikTok fits alongside existing search and social campaigns.

02

Creative planning & testing

Develop hooks, scripts and a shot list around real customer questions. Agree who films and edits, then test meaningful variations in message and format.

03

TikTok campaign management

Build the campaign structure, set budgets and review delivery. Refine audiences, creative and objectives using the information the campaign produces.

04

Spark Ads & content rights

Where suitable, promote posts from your business or authorised creators through Spark Ads. Confirm permissions, usage periods and the role of creator content before launch.

05

Landing pages & enquiry capture

Connect the ad to a useful destination. Review the offer, mobile experience, form and next step so interested viewers know how to get in touch.

06

Tracking & lead feedback

Scope appropriate website event tracking and CRM connections. Review enquiries with your team so campaign decisions reflect the quality of the leads coming through.

Measure the whole journey

A view is the start of the story.

Views and engagement help explain what holds attention. Your business also needs to know what happened after the click.

  • Which messages bring people to the right page?
  • What does a valid, relevant enquiry cost?
  • Which enquiries become booked work or sales?
  • What revenue can be connected to the campaign?

We agree the reporting measures and attribution limits before launch. ROAS is useful when reliable revenue data is available; lead quality and acquisition cost matter alongside it.

FROM ATTENTION TO ENQUIRY
The video

A useful hook and a service people understand.

The next step

An offer and destination that match the message.

The sales conversation

A relevant enquiry your team can follow up.

Build the campaign around the customer journey.

How we work

A clear plan. A useful next step.

01

Check the opportunity

Review your audience, service, existing results and creative resources. Agree a test budget, responsibilities and the measures that will guide the next decision.

02

Prepare & launch

Build the creative plan, campaign and destination. Check tracking and the enquiry handoff before ads go live.

03

Review & improve

Compare creative, watch lead quality and collect sales feedback. Use what the test shows to refine the next round of content and budget decisions.

Good questions

What would you like to know?

A few useful answers before we talk.

Is TikTok suitable for a service business?

It can be, especially when your service benefits from a demonstration, explanation or a visible process. We assess audience fit, location, customer value and available creative before recommending a test.

Do we need a large TikTok following?

Paid advertising has a different role from growing an organic following. We review your account, content and campaign options together; a large follower count is not the starting requirement for a useful advertising plan.

Who creates the videos?

We agree the production scope before work begins. That includes scripting, filming, editing, approvals and any creator involvement. Your team may supply footage, with creative direction and editing included where agreed.

What are Spark Ads?

Spark Ads use organic TikTok posts as ads. They can use your own posts or another creator’s posts with authorisation. Content rights and approval are part of planning the campaign.

How much should we budget?

The budget depends on the audience, creative workload and the size of a useful test. Media spend, management and production are scoped separately so you can see what the campaign requires.

How is this different from Google Ads?

Google Search campaigns often respond to a service someone is already looking for. TikTok creative introduces the problem, offer or business while people browse. The right mix depends on your audience and how they choose a provider.

Connected services

Make the next part work, too.

01

Google Ads

Reach people searching for the services and locations that matter to your business.

Explore Google Ads →

02

Website design

Give campaign traffic a clear, useful destination that makes the next step easy.

Explore website design →

03

Social media marketing

Connect your paid campaign with the wider story your business tells on social.

Explore social media →

Give your next customer a reason to stop scrolling.

Let’s work out whether TikTok fits your service, your audience and your growth plans.

Discuss TikTok Ads