Client case study · Electrical
From 30 to 95+ qualified leads a month for a Melbourne electrician
Electrical Powerhaus relied on word of mouth and an expensive Google Ads account. A 12-month program of SEO, rebuilt ads and a new website cut lead costs and grew revenue.
Electrical Powerhaus
Client overview
Electrical Powerhaus is a Melbourne based electrical services company specialising in residential, commercial, and industrial projects. Despite offering high-quality workmanship, they faced challenges in generating consistent leads and struggled with online visibility in a highly competitive market.
The challenge
Electrical Powerhaus approached Quinn Marketing with the following issues:
- Inconsistent flow of leads from both residential and commercial clients.
- Weak search engine visibility (ranking on page 3+ for core keywords such as “Melbourne electrician” and “commercial electrical contractor”).
- Heavy reliance on word-of-mouth referrals with little to no digital presence.
- Inefficient ad spend on Google Ads with high CPCs but low conversions.
The objective was clear: Build a sustainable marketing system to increase lead flow, reduce cost per acquisition, and establish Electrical Powerhaus as a trusted name in Melbourne's electrical market.
What we did
Quinn Marketing designed a 12-month multi-channel growth strategy that included:
1. SEO & Local Search Optimisation
- Comprehensive keyword research targeting “Melbourne electrician,” “emergency electrician Melbourne,” and commercial electrical terms.
- On-page SEO optimisation across service pages.
- Built out Google Business Profile with location-specific landing pages.
- Local citations and backlink building to improve authority.
2. Google Ads & Performance Marketing
- Rebuilt Google Ads campaigns with tighter keyword match targeting.
- Introduced negative keywords to reduce wasted spend.
- Created call-only ads for emergency jobs, reducing time-to-lead.
- Conversion tracking with offline data integrations.
3. Website Redesign & Conversion Optimisation
- Rebuilt landing pages with clear CTAs, trust signals, and testimonials.
- Implemented live chat and instant booking features.
- Improved site speed and mobile responsiveness.
4. Content & Trust Building
- Developed a blog strategy answering common customer queries such as “How much does an electrician cost in Melbourne?”
- Case studies of previous electrical projects to showcase credibility.
- Generated consistent reviews on Google My Business and industry directories.
5. Ongoing Data-Driven Optimisation
- Monthly campaign reviews with A/B testing on ad copy.
- Heatmap testing on the website to optimise conversion paths.
- Lead source tracking to understand ROI by channel.
Results after 12 months
Within one year, the transformation was significant:
SEO Performance:
- 1600% increase in organic traffic.
- Ranked #1 for “emergency electrician Melbourne” and in the top 3 for 218+ high-value keywords within the first 6 months.
- 2800% increase in calls from local searches.
Google Ads ROI:
- Reduced cost per lead by 35%.
- Increased monthly qualified leads from 30 to 95+ per month.
- Emergency service leads converted at 38% higher rates.
Website & Conversions:
- Bounce rate reduced by 52%.
- Contact form completions increased by 1450%.
- Average job size increased as higher-value commercial contracts were won through improved credibility.
Business Impact:
- Electrical Powerhaus grew revenue by 190% year-over-year.
- Hired 5 new electricians to keep up with demand.
- Expanded into 2 new service areas within Melbourne including Geelong.
What the client said
Partnering with Quinn Marketing completely changed our business trajectory. Before, we were relying on word-of-mouth and scraping by. Now, we have a steady pipeline of leads, better clients, and a real online presence. It’s not just marketing—it’s business growth.
Managing Director, Electrical Powerhaus
Related: our Google Ads management and electrician marketing.
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