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Google Reviews for Law Firms: How to Get More

March 9, 2026

Getting more Google reviews is one of the highest-impact things a law firm can do — 48% of legal consumers choose a firm based on reviews and online presence, and reviews drive local ranking too. But lawyers have to gather and use reviews carefully: the solicitors’ conduct rules apply to how you use them in advertising, and client confidentiality constrains how you respond. Here’s how to build a strong review profile the right way.

Why reviews matter so much in legal

Legal decisions are high-stakes and high-anxiety. Someone facing a divorce, a charge or a dispute wants reassurance they’re choosing a firm others have trusted. A current, credible review profile provides exactly that social proof at the moment of choice — and it feeds your Google Business Profile ranking, so it works for visibility and conversion at once.

Ask at the right moment

The natural time to ask is at a positive milestone — a matter resolved well, a settlement reached, a grateful client. Ask personally, then follow up with a message containing your Google review link so it takes seconds. Keep the ask genuine and never offer incentives. Not every client will want to be public about needing a lawyer, so ask where it’s appropriate and don’t push.

Use reviews within the conduct rules

Under the solicitors’ conduct rules (ASCR Rule 36), your advertising must not be false, misleading or deceptive, and you can’t create a false impression of specialist expertise unless you hold specialist accreditation. That applies when you feature reviews in your marketing — don’t select or edit reviews in a way that misleads, and be careful that displayed reviews don’t imply a specialisation you can’t claim. Displaying your genuine overall rating and linking to your profile is straightforward. See legal advertising rules in Australia for the detail.

Protect confidentiality when you respond

Replying to reviews is good practice, but be careful: never confirm someone was a client, and never reference their matter in a public reply — that can breach your confidentiality obligations. Keep responses warm and general: “Thank you for taking the time to leave your feedback.” For a negative review, resist the urge to correct the record publicly; acknowledge it briefly and invite the person to contact the firm directly. How you handle criticism is read by every prospective client.

Reviews feed your Google Business Profile and your firm’s credibility. See how it all connects in our pillar guide to marketing for law firms.

Want a compliant review engine for your firm?

We set up review systems for law firms that build a strong profile while respecting the conduct rules and client confidentiality. Start with a free audit. Call (02) 8357 4899 or book your free audit and consultation.

Hear from The Author

Rebecca Jacobs

Rebecca Jacobs is a highly skilled content writer and SEO specialist with a passion for crafting engaging and compelling content. With her expertise in search engine optimisation, she brings valuable insights and strategies to enhance online visibility and drive organic traffic. With a keen eye for detail and a deep understanding of audience needs, Rebecca delivers high-quality, tailored content that captivates readers and delivers measurable results. Her ability to conduct thorough keyword research and optimise content ensures maximum visibility and ranking potential. Rebecca stays at the forefront of the ever-evolving digital landscape, constantly honing her skills and keeping up with the latest trends and best practices in SEO. She is adept at crafting persuasive copy, optimising meta tags, and implementing on-page SEO techniques to improve website performance.