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Hipages vs Oneflare vs Airtasker: Where Should Tradies Buy Leads?

June 26, 2026

The main Hipages alternatives for tradies are Oneflare, Airtasker and ServiceSeeking among the paid lead platforms, plus the free option that beats all of them long-term: your own Google Business Profile. Each has a different model and a different catch. Here’s how they compare and where your money is best spent.

The paid lead platforms

Oneflare

Oneflare works much like Hipages — homeowners post jobs, tradies pay to quote. Volume is generally lower than Hipages, but competition per job can be lower too, so if your category is oversaturated on Hipages it’s worth trialling. Many active tradies run both to spread their bets.

Airtasker

Airtasker leans toward smaller, odd-job work and is more price-competitive — customers often pick on cost. It can suit handyman-style trades chasing volume, but it’s a tougher fit for licensed trades quoting bigger jobs where the race-to-the-bottom pricing erodes your margin.

ServiceSeeking

ServiceSeeking is another established quote-based marketplace — homeowners post, providers quote. Like the others, it’s a shared-lead model, so the same conversion maths applies. Some categories also have flat-subscription options that charge a monthly fee instead of per lead, which can work out cheaper if you quote a lot.

The free alternative that beats them all

Your Google Business Profile is the best completely free alternative to any lead platform — it puts you in front of local customers actively searching for your trade, and those leads aren’t shared with anyone. Combined with reviews and a decent website, it produces enquiries that come direct to you at no per-lead cost. It takes more effort to build than paying for leads, but it’s the only channel that keeps paying you back. Here’s how to set it up: Google Business Profile for tradies.

The real choice: rent or own

All the paid platforms share one weakness — you’re renting shared leads and paying again for every one. The question isn’t just “which platform” but “how much should I depend on any of them?” The strongest position is using a platform to fill quiet patches while you build owned channels that eventually make it optional. We put the numbers side by side in Hipages vs Google Ads, and lay out the honest maths of the platforms in is Hipages worth it?

For the complete strategy on building leads you own, start with our guide to marketing for tradies.

Want to stop renting leads?

We help trade businesses build owned lead channels so the platforms become optional. Start with a free audit. Call (02) 8357 4899 or book your free audit and consultation.

Hear from The Author

Rebecca Jacobs

Rebecca Jacobs is a highly skilled content writer and SEO specialist with a passion for crafting engaging and compelling content. With her expertise in search engine optimisation, she brings valuable insights and strategies to enhance online visibility and drive organic traffic. With a keen eye for detail and a deep understanding of audience needs, Rebecca delivers high-quality, tailored content that captivates readers and delivers measurable results. Her ability to conduct thorough keyword research and optimise content ensures maximum visibility and ranking potential. Rebecca stays at the forefront of the ever-evolving digital landscape, constantly honing her skills and keeping up with the latest trends and best practices in SEO. She is adept at crafting persuasive copy, optimising meta tags, and implementing on-page SEO techniques to improve website performance.