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Cosmetic Injectables Advertising Rules: What Clinics Can and Can’t Do

June 7, 2026

Cosmetic injectables advertising rules are the strictest in aesthetics, because two regulators apply at once: the TGA governs advertising of the injectables themselves, and AHPRA governs advertising of the health service. Between them, you can’t name the drug, you can’t show its results, and you can’t use patient testimonials about treatment. Understanding exactly where the lines are is what lets a clinic market confidently instead of nervously. Here’s the plain-English version.

The TGA rule: prescription medicines can’t be advertised to the public

Most cosmetic injectables contain substances in Schedule 4 of the Poisons Standard — prescription-only medicines — and under the Therapeutic Goods Act 1989, these cannot be advertised to the public. In practice that means:

No naming the drug or its ingredients in your advertising — not the brand, not the active ingredient.
No indirect promotion either. The TGA has tightened its position so that even generic-sounding terms like “wrinkle-reducing injections” are not allowed where a reasonable consumer would understand the intent is to promote a prescription medicine.
No before-and-after images where the “after” is clearly the result of a prescription injectable — this is likely to amount to advertising a therapeutic good and contravene the Act.

The AHPRA rules: advertising the service

On top of the TGA, AHPRA governs how you advertise the health service. That includes the general testimonial ban — you can’t use testimonials referring to clinical aspects of care in your advertising — and AHPRA’s guidelines for advertising higher-risk non-surgical cosmetic procedures (injectables, fillers, thread lifts, PRP), which took effect on 2 September 2025. These set out how such advertising must be conducted: not trivialising procedures, not minimising risks, not targeting or appealing to people under 18, and not creating unrealistic expectations.

What you can do

The rules don’t stop you marketing — they change what you market. You can promote your clinic, your qualified practitioners and a consultation. You can publish genuine, non-promotional education that helps people understand their options and choose a reputable clinic. You can display your overall Google star rating and link to your profile. You can advertise services that aren’t prescription-only. The winning move is to shift the focus from the drug and its results to the clinic, the practitioner and the consultation.

Why this matters for your marketing

Breaches carry real consequences — from the TGA and from AHPRA — and can force the removal of your advertising and damage your practitioners’ registration. The clinics that thrive are the ones that rebuilt on compliant foundations rather than clinging to the old drug-name, discount-and-before/after model. Every channel in our guide to marketing for cosmetic clinics is built to comply, which is exactly why clinics choose a specialist — see our cosmetic clinic marketing page. It also governs how you handle reviews; see Google reviews for cosmetic clinics.

This is general information, not legal or regulatory advice — always check the current TGA and AHPRA guidance, or seek advice for your specific situation.

Want marketing that grows your clinic — compliantly?

We help cosmetic clinics market effectively within the TGA and AHPRA rules, so you grow without the risk. Start with a free audit. Call (02) 8357 4899 or book your free audit and consultation.

Hear from The Author

Rebecca Jacobs

Rebecca Jacobs is a highly skilled content writer and SEO specialist with a passion for crafting engaging and compelling content. With her expertise in search engine optimisation, she brings valuable insights and strategies to enhance online visibility and drive organic traffic. With a keen eye for detail and a deep understanding of audience needs, Rebecca delivers high-quality, tailored content that captivates readers and delivers measurable results. Her ability to conduct thorough keyword research and optimise content ensures maximum visibility and ranking potential. Rebecca stays at the forefront of the ever-evolving digital landscape, constantly honing her skills and keeping up with the latest trends and best practices in SEO. She is adept at crafting persuasive copy, optimising meta tags, and implementing on-page SEO techniques to improve website performance.