Are you struggling to convert your plumbing pay-per-click (PPC) ads into leads and customers? Don’t worry, Quinn Marketing, your go-to plumbing marketing agency, has got you covered. Our team of experts has compiled a list of ten easy things you can do right now to boost your plumbing PPC conversions.
1. Use Ad Extensions
Ad extensions are additional pieces of information that can be added to your PPC ads, making them more informative and enticing. For plumbing PPC ads, use call extensions to allow customers to call you directly from the ad, site link extensions to direct them to specific pages on your website, and location extensions to show your business’s location and proximity to the customer.
Ad extensions increase click-through rates and conversions.
2. Optimize Your Landing Pages
We cannot stress this enough! Your landing page is where customers land after clicking on your PPC ad. It should be optimized for conversion, with a clear and concise message, a prominent call-to-action, and an easy-to-navigate design. A poorly designed landing page will drive customers away, resulting in wasted ad spend. If you or your agency isn’t A/B testing your landing pages we can almost guarantee you’re leaving money on the table (and lots of it).
Are you struggling to convert your plumbing pay-per-click (PPC) ads into leads and customers? Don’t worry, Quinn Marketing, your go-to plumbing marketing agency, has got you covered. Our team of experts has compiled a list of ten easy things you can do right now to boost your plumbing PPC conversions.
Example of what a increased conversion rate can do to your bottom line.
At Quinn Marketing, we specialize in landing page design and development and can create landing pages that convert. *Hint: it’s not because we are the world’s best designers it’s because we constantly test them and optimise them to ensure they improve all the time.
3. Improve Your Ad Copy
Your ad copy should be compelling and relevant, highlighting your unique selling proposition and the benefits of your services. Use ad copy that speaks directly to your target audience’s pain points, making them more likely to click through and convert. Our team of experts can help you craft ad copy that resonates with your target audience.
BE DIFFERENT! Give a potential customer a reason to choose you over the competition.
4. Use Negative Keywords
Negative keywords are keywords that you don’t want your ads to show up for. Using negative keywords in your plumbing PPC campaigns ensures that your ads only appear for relevant searches, increasing the likelihood of conversion. For example, if you’re a plumber specializing in residential plumbing, you can use negative keywords like “commercial plumbing” and “industrial plumbing” to filter out irrelevant searches.
Create negative keywords for your local area water supplier’s terms, your competitors terms, and your wholesalers terms! Hint: do it now!
5. Test Different Ad Formats
There are various ad formats available for plumbing PPC campaigns, including search ads, display ads, and video ads. Testing different ad formats allows you to see which format performs best for your business and audience, increasing conversions and reducing ad spend. At Quinn Marketing, we specialize in search engine marketing (SEM) and PPC marketing strategy and can help you determine the best ad format for your business.
6. Use Retargeting
Retargeting is a powerful PPC strategy that targets customers who have previously interacted with your business but haven’t converted. By showing them targeted ads, you can entice them to revisit your website and convert. Retargeting is an effective way to increase conversions and customer loyalty. Our team of experts can set up retargeting campaigns for your plumbing business.
The best part about retargeting customers is you can add things like images that follow them around the internet and even better the cost is generally much, much cheaper!
It won’t fill your whole sales pipeline but if you can pick up another sale here and there with this strategy why not! Use things like social proof to make retargeting more effective.
Example of a PPC plumbing retargeting ad that could be used.
7. Use Sales and Marketing Funnels
Sales and marketing funnels are a series of steps that customers go through from initial awareness to conversion. By mapping out your sales and marketing funnel, you can identify areas where customers are dropping off and optimize them for conversion. Our team of experts can help you create and optimize your sales and marketing funnels to increase conversions and reduce ad spend.
8. Use Reviews and Testimonials
Reviews and testimonials are powerful social proof that can increase customer trust and confidence in your plumbing business. Incorporating reviews and testimonials into your PPC ads can increase click-through rates and conversions. Encourage satisfied customers to leave reviews and testimonials on your website and social media platforms, and use them in your PPC ads. At Quinn Marketing, we specialize in conversion rate optimization (CRO) and can help you use reviews and testimonials to boost your plumbing PPC conversions.
9. Use Geographic Targeting
Geographic targeting allows you to show your PPC ads only to customers in specific geographic locations. For plumbing businesses, geographic targeting can be highly effective, as customers are more likely to choose a local plumber. Use geographic targeting to show your ads to customers in your service area, increasing the likelihood of conversion.
Hint: you should immediately ensure that you have a geofence that prevents searches from outside your service area. E.g. excluding other states, countries, really anywhere your ads are serving that they shouldn’t be.
We have found that using generic ads just doesn’t work well enough for plumbers anymore, your potential customers generally want someone yesterday and someone who is local to their area.
At Quinn Marketing we believe that there are lots of benefits to taking the time to do what most agencies won’t (if not all). We split the campaign into what we call a hyperlocal strategy (it’s harder to setup, and harder to manage but it delivers superior results). With this strategy we setup a campaign for each an every suburb that you service (and you can to). It means that we can switch on and off suburbs that perform better or worse and that we can track exactly where the marketing dollars are being spent and where the revenue is coming from.
Hyperlocal targeting for a plumber based on geotargeting from Bransdon Park.
This strategy is not a set and forget so if you are looking for a hands off strategy this might not be for you as you will need to monitor it.
Our team of experts can help you set up and optimize your geographic targeting for maximum impact.
10. Monitor and Adjust Your PPC Campaigns
PPC campaigns require constant monitoring and adjustment to ensure optimal performance. Use analytics tools to track your campaigns’ performance and identify areas where you can improve. Adjust your campaigns accordingly, testing different ad formats, ad copy, and targeting options. At Quinn Marketing, we offer ongoing support and optimization for your plumbing PPC campaigns, ensuring that you get the best possible results.
Conclusion
Boosting your plumbing PPC conversions doesn’t have to be complicated or expensive. By implementing these ten easy strategies, you can increase click-through rates, conversions, and customer loyalty. At Quinn Marketing, we specialize in plumbing marketing and can help you create and optimize your plumbing PPC campaigns for maximum impact. Contact us today to learn more!
If you are looking for more information on how to improve your PPC reporting you can check out the following article by our friends over at Design Rush who have put an entire piece together – https://www.designrush.com/agency/paid-media-pay-per-click/trends/ppc-reporting