• Home
  • Services
          • Appointment Setters
          • Branding and Graphics Design
          • Business and Marketing Consulting
          • Content Marketing
          • Conversion Rate Optimisation (CRO)
          • Customer Relationship Management (CRM)
          • Big Data Analytics & Business Intelligence
          • Fractional CMO
          • Marketing Automation and Email Marketing
          • Pay Per Click Marketing (PPC)
          • Print Media Marketing
          • Reputation Management
          • Sales and Marketing Funnels
          • Search Engine Marketing (SEM)
          • Social Media Marketing
          • Video and Audio Marketing
          • Website Design and Development
          • White Hat Search Engine Optimisation Strategy (SEO)

          (02) 8357 4899

          hello@quinnmarketing.com.au

          +61449868081

          @quinnmarketing

        • Branding & Graphic Design
        • Conversion Rate Optimisation (CRO)​
        • Content Marketing
        • Customer Relationship Management (CRM)
        • Marketing Automation And Email Marketing
        • SEM and PPC Marketing
        • Print Media Marketing
        • Social Media Marketing
        • Sales And Marketing Funnels
        • Video And Audio Marketing
        • White Hat Search Engine Optimisation (SEO)
  • Industries
        • Accountant Marketing Agency
        • Air Conditioning Marketing Agency
        • Aged Care Marketing Agency
        • Apparel Marketing Agency
        • Building Marketing Agency
        • Chiropractor Marketing Agency
        • Dentist Marketing Agency
        • Electrician Marketing Agency
        • Financial and Mortgage Broking Marketing Agency
        • Fitness and Gym Marketing Agency
        • Lawyer Marketing Agency
        • Massage Marketing Agency
        • Physiotherapy Marketing Agency
        • Real Estate Marketing Agency
        • Solar Marketing Agency
        • Tradie Marketing Agency
        • Training Business Marketing Agency
        • Wedding Marketing Agency
        • Meta Facebook Partner Badge
          • Accountant Marketing
          • Aged Care Marketing
          • Air Conditioning Marketing
          • Apparel Marketing
          • Beauty Salon Marketing
          • Builder Marketing
          • Carpenter Marketing
          • Chiropractor Marketing
          • Cleaner Marketing
          • Concreter Marketing
          • Dentist Marketing
          • Dermatologist Marketing
          • Doctor Marketing
          • Electrician Marketing
          • Fencer Marketing
          • Financial Advisor Marketing
          • Financial Planner Marketing
          • Fitness Marketing
          • Gym Marketing
          • HVAC Marketing
          • Insurance Marketing
          • Landscaper Marketing
          • Lawyer Marketing
          • Locksmith Marketing
          • Masseuse Marketing
          • NDIS Marketing
          • Optometrist Marketing
          • Orthodontist Marketing
          • Painter Marketing
          • Pediatrician Marketing
          • Physiotherapy Marketing
          • Plumbing Marketing
          • Podiatrist Marketing
          • Real Estate Marketing
          • Solar Marketing
          • Tradie Marketing
          • Training Business Marketing
          • Wedding Marketing
          • More Industries

          (02) 8357 4899

          hello@quinnmarketing.com.au

          +61449868081

          @quinnmarketing

  • About Us
          • About Us
          • Blog
          • Careers
          • Case Studies
          • Clients
          • Free Resources
          • Industries We Work With
          • Join Our Affiliate Program
          • Sign Up For Our CRM
          • Privacy Policy
          • Terms & Conditions
          • Write For Us
          • Contact Us
          SEO Blog Top Rated SEO Agency Badge - Quinn Marketing
          Web Excellence Awards Excellence Award - Quinn Marketing
          Find Best SEO - Quinn Marketing
          Goodfirms Top SEO Badge - Quinn Marketing
          Clutch Badge - Quinn Marketing

          (02) 8357 4899

          hello@quinnmarketing.com.au

          +61449868081

          @quinnmarketing

        • About Us
        • Careers
        • Clients
  • Blog
  • Contact Us
Get A 100% Free Audit

Understanding the CrowdStrike Outage, Lessons and Prevention

Understanding the CrowdStrike Outage, Lessons and Prevention - Blog Featured - Quinn Marketing Blog Post Image File
  • July 22, 2024

Table of Contents

  • What Do CrowdStrike Actually Do?
    • Summary Points
  • What Happened With CrowdStrike?
    • Summary Points
  • What Was The Impact On Businesses
    • Short-term Impacts To Businesses
    • Long-term Impacts
  • What Lessons Did We Learn
    • 1. Testing Is Critical
    • 2. Importance of Redundancy
    • 3. Comprehensive Contingency Plans
    • 4. Regular Security Audits
    • 5. Communication Protocols
  • Why Platforms Like CrowdStrike Are Still Essential
    • 1. Advanced Threat Detection
    • 2. Real-Time Response
    • 3. Continuous Improvement
  • TL/DR

Security is paramount. If you didn’t know, a company called CrowdStrike had a major and significant outage. This outage has pointed out the importance of testing prior to rolling out security updates and makes an example of the potential consequences of system failures. This article looks at the details of what CrowdStrike does, the major outage, its impact, and the lessons learned.

What Do CrowdStrike Actually Do?

CrowdStrike does cybersecurity and works with major companies around the world. CrowdStrike uses sophisticated technology that quickly detects and stops hackers before they are able to do major damage.

CrowdStrike Logo Image Blog Featured Quinn Marketing Blog Post Image File - Quinn Marketing

Summary Points

  • Protection for Devices: CrowdStrike keeps networks safe.
  • Real-Time Security: They use sophisticated technology to catch threats as they happen (in real time).
  • Big Clients: They work with lots of fortune 500 companies and government bodies such as Banks, Amazon, Airlines, Retailers (Worldwide), and many other companies.

What Happened With CrowdStrike?

CrowdStrike experienced a significant outage on the 20th of July (AEST) that disrupted its services worldwide. It has been “labelled as the largest IT outage in history”. Furthermore, CrowdStrike’s stock price dropped dramatically over the course of the day, dropping by as much as 13% at some points in trading. 

The incident raised eyebrows across the industry, given CrowdStrike’s reputation for reliability. The specifics of the outage remain under wraps, it was reported that a technical glitch led to a temporary disruption in their cloud-based security services.

Summary Points

  • The outage was unexpected and led to downtime for a number of major companies across the globe.
  • The incident showed us the vulnerability even today with some of the most advanced security platforms in the world.

What Was The Impact On Businesses

The CrowdStrike outage impact is still unable to be truly quantified however it has been estimated that the company would go into liquidation if they were to be liable for damages caused. The outage meant several major companies were both offline and had a huge exposure to cyber security attacks. This outage really highlighted the importance of having contingency plans and backup measures in place.

Short-term Impacts To Businesses

  • Operational shutdown for businesses relying on CrowdStrike.
  • Loss of protection against cyber threats.
  • Potential data breaches and security risks.

Long-term Impacts

  • Increased and refined ways of testing prior to updates being rolled out across the industry.
  • Lack of trust in the reliability of cybersecurity services such as CrowdStrike.
  • Increased scrutiny of cybersecurity measures.
  • A push for more robust and diversified security strategies.

What Lessons Did We Learn

The CrowdStrike outage has taught the cybersecurity industry some very important lessons:

1. Testing Is Critical

The importance before roll out has never been more important to ensuring the consistent delivery of services to the market. CrowdStrike causing a global outage on the largest scale was unfortunately completely avoidable and should have been mitigated with pre-launch testing.

2. Importance of Redundancy

The importance of having redundant systems and backup solutions that can mitigate unexpected outages. Businesses should ensure that they have alternative measures in place to maintain security even when primary systems fail.

3. Comprehensive Contingency Plans

Well documented and tested contingency plans are vital, not optional. Including knowing the steps to take during an outage, how to communicate with stakeholders, and ensuring that data integrity and security are maintained.

4. Regular Security Audits

Regular audits and stress tests of security systems can identify potential weaknesses before they become critical issues. Continuous improvement should be a cornerstone of any cybersecurity strategy.

5. Communication Protocols

Communication with clients and stakeholders should be very clear during an outage, this can help manage expectations and maintain trust. Transparency about the issues and steps being taken to resolve them are critical.

Why Platforms Like CrowdStrike Are Still Essential

Despite the outage, platforms like CrowdStrike remain indispensable in the fight against cyber threats. Here’s why:

1. Advanced Threat Detection

CrowdStrike uses sophisticated algorithms and machine learning to detect and neutralise threats. Protection at this level is beyond the capability of most in-house IT departments and that’s without mentioning the speed of execution.

2. Real-Time Response

CrowdStrike provides real-time monitoring and response to cyber threats, which is critical in minimising damage during an attack.

3. Continuous Improvement

Cybersecurity platforms continuously evolve to address new threats. Their ability to adapt quickly to emerging risks makes them essential for modern businesses.

TL/DR

The recent CrowdStrike outage has shown us just how important cybersecurity measures are. Having operations grind to a halt for so long wasn’t just a hiccup, it had a massive impact on keeping customers around.

We now know that there are weak spots that can bring global trading to a halt, however, it has also taught us valuable lessons in having backup plans for when things go wrong. We’ve learned that while platforms like CrowdStrike are important for defending against cyber threats, it’s just as important to have a plan B if they falter.

If you’re concerned about your security or would like an audit of best practise to determine if you are at risk reach out to our team and we can chat with you ways to mitigate security breaches and remain compliant. You can find out more by contact our website design and development team.

Hear from The Author

Rebecca Jacobs

Rebecca Jacobs is a highly skilled content writer and SEO specialist with a passion for crafting engaging and compelling content. With her expertise in search engine optimisation, she brings valuable insights and strategies to enhance online visibility and drive organic traffic. With a keen eye for detail and a deep understanding of audience needs, Rebecca delivers high-quality, tailored content that captivates readers and delivers measurable results. Her ability to conduct thorough keyword research and optimise content ensures maximum visibility and ranking potential. Rebecca stays at the forefront of the ever-evolving digital landscape, constantly honing her skills and keeping up with the latest trends and best practices in SEO. She is adept at crafting persuasive copy, optimising meta tags, and implementing on-page SEO techniques to improve website performance.

Share:

Get A 100% Free Audit & Consultation

Powered by Trust.Reviews

More Posts

The State of Search in 2026 Why React / Next.js Websites Are A Competitive Advantage - Blog Featured - Quinn Marketing Blog Post Image File

The State of Search in 2026: Why React / Next.js Websites Are A Competitive Advantage

8 May, 2026
Search & Marketing Statistics 2026 The Data Businesses Need to Know - Blog Featured - Quinn Marketing Blog Post Image File

Search & Marketing Statistics 2026: The Data Businesses Need to Know

15 January, 2026
The Real Cost of Cold Email in 2026 - Blog Featured - Quinn Marketing Blog Post Image File

The Real Cost of Cold Email in 2026 (And Why Agencies Charge $5–10k/Month)

5 January, 2026
What Google Changed and Why Rank Trackers (and Pageviews) Are Taking a Hit - Blog Featured - Quinn Marketing Blog Post Image File

What Google Changed and Why Rank Trackers (and Pageviews) Are Taking a Hit

17 September, 2025
PrevOlder12 Business Startup Ideas For 2024
NewerBest Practices for Magento 2 Website Development in 2024Next

Get Your FREE Audit & Consultation Today!

Normally Worth $1,984

  • About Us
  • Blog
  • Careers
  • Clients
  • Case Studies
  • Free Resources
  • Industries
  • Join Our Affiliate Program
  • Sign Up For SaaS
  • Privacy Policy
  • Terms & Conditions
  • Write For Us
  • Contact Us
Quick Link
  • All Services
  • Appointment Setters
  • Branding and Graphics Design
  • Business and Marketing Consulting
  • Content Marketing
  • Conversion Rate Optimisation (CRO)
  • Customer Relationship Management (CRM)
  • Big Data Analytics & Business Intelligence
  • Fractional CMO
  • Marketing Automation and Email Marketing
  • Print Marketing
  • Pay Per Click (PPC)
  • Sales and Marketing Funnels
  • Search Engine Optimisation (SEO)
  • Social Media Marketing
  • Web Design & Development
  • Video and Audio Marketing
Areas
  • Accountant Marketing
  • Air Conditioning / HVAC Marketing
  • Aged Care Marketing
  • Apparel Marketing
  • Beauty Salon Marketing
  • Building Marketing
  • Chiropractor Marketing
  • Dentist Marketing
  • Electrician Marketing
  • Financial and Mortgage Broking Marketing
  • Fitness and Gym Marketing
  • Lawyer Marketing
  • Landscaping Marketing
  • Massage Marketing
  • NDIS Marketing
  • Physiotherapy Marketing
  • Plumbing Marketing
  • Real Estate Marketing
  • Solar Marketing
  • Tradie Marketing
  • Training Business Marketing
  • Wedding Marketing
Get In Touch
  • Email: hello@quinnmarketing.com.au
  • Phone: (02) 8357 4899
  • Hours: Mon-Fri 9:00AM - 5:00PM
  • Address: Office 53 Suite 92, Level 1, 515 Kent Street, Sydney NSW 2000
Facebook-f Twitter Linkedin Youtube
Powered by Trust.Reviews

We're a full service marketing agency that can help you!

Marketing Agency Sydney - Marketing Agency Melbourne - Marketing Agency Brisbane - Marketing Agency Perth - Marketing Agency Adelaide - Marketing Agency Gold Coast - Marketing Agency Newcastle - Marketing Agency Canberra - Marketing Agency Geelong - Marketing Agency Hobart - Full Service Marketing Agency Townsville - Marketing Agency Cairns - Marketing Agency Darwin -

Meta Facebook Partner Badge
NSW GOVERNMENT REGISTERED SUPPLIER - Quinn Marketing
Design Rush - Quinn Marketing
Find Best SEO - Quinn Marketing
Top Digital Marketing Company on GoodFirms
SEM Firmss 2023 Winner SEO Consulting
SEO Blog Top Rated SEO Agency Badge - Quinn Marketing
The Best Sydney Award Logo
Web Excellence Award

© 2026. All Rights Reserved. Quinn Consolidated Pty Ltd t/a Quinn Marketing - Australia's Number #1 Marketing Agency