Tag

ppc

Why Your Social Strategy Needs To Embrace Emotion

Humans are inherently emotional creatures. We’re guided by our emotions and let them do our decision making for us. Most of all we want to share our emotions, and that’s where social media marketers come in. Like any form of advertising, a social strategy should have its roots in appealing to the most base human...
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Why Your Social Strategy Needs To Embrace Emotion
05
Dec

Putting More Value In Your PPC Campaigns

Putting More Value In Your PPC Campaigns A lot of websites and online companies forget the value of PPC. While it’s certainly no longer as popular as it used to be, PPC is still an effective and efficient way to engage with consumers while making a little extra on the side. Don’t be fooled by...
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Putting More Value In Your PPC Campaigns
30
Sep

How To Write Using Long Tail Keywords

How To Write Using Long Tail Keywords Everyone keeps talking about these long tail keywords and how great they are for SEO, PPC and conversions but what does it all mean and how to I take advantage of this? Long tail keywords are keywords that are longer than one or two words. As you can...
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how to write using long tail keywords
20
Mar

Do you find that you have a diminishing rate of return with PPC?

We have all used PPC advertising methods to get our product/service in front of the customers who are looking for it. This was an expensive but great way as it means that only qualified customers who are looking for our offerings were seeing our products and ads. If you find that diminishing rate of return...
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diminishing rate of return
12
Oct