SEO Practices to Enhance Your Dental Marketing
If you’re a dentist and want your practice to grow and succeed in this day and age, you’ll need to ramp up your dental marketing game.
Sure, traditional dental marketing methods still work, but we live in a world where people mostly depend on the Internet to find the products and services they need. By establishing a presence online, you should be able to provide people the quality and affordable dental services they seek.
However, setting up a website for your dental practice isn’t enough to get you going. People have to find it first, and that will not happen without sound dental SEO strategies in place. Through search engine optimization, your website will become more visible to existing and potential patients alike.
To help boost your dental marketing online, here are some SEO practices that will help you do just that.
Perform Keyword Research
No dental SEO strategy will ever be complete if you don’t do keyword research. You need to identify the right keywords to target, and keyword research is crucial to doing that.
You would want to use hyper-targeted and buyer-oriented keywords because the type of service and location search engine users seek are included in them. You’ll have a much better chance of ranking for those keywords and attracting traffic to your website.
More Focus on Local SEO
People who look for dental services online search for practices that operate where they are. That’s why you have to make an effort to rank high on local searches, as that presents your best chance of attracting more patients to your practice.
You can start by optimizing your profile on the free online platform Google My Business to boost your location signals. In fact, you should create more listings for your practice on other platforms such as Yelp, Foursquare, and Yahoo Local. Just make sure that all the information you provide for your practice, from the exact location to office hours, are accurate.
When you create title tags, make sure you add a local keyword to let Google and all the other search engines know about the link your dental practice has to a specified location, and make you more visible on local search engine results pages.
Provide High-Quality Content
How long have you been using the Internet? Chances are, you’ve already come across the phrase “content is king” many times. It is, in fact, one of the oldest clichés online. Nevertheless, no one can dispute how true that cliché rings, not in a world where people are always on the lookout for information that is relevant, useful, and actionable. That’s what quality content is, and it’s something that your dental practice website should offer in spades.
There are many different types of content that you can offer on your website. You can post articles that detail the best oral care practices. If you want people to know how certain dental procedures are performed, make a video to satisfy their curiosity. It would also be nice if you can post pictures of your practice as well as your staff to give your website a more personalized touch.
Make Your Website Mobile-Friendly
Practically everyone has a smartphone or a tablet. Chances are, they search for dental services using their mobile device.
But if your website isn’t mobile-friendly, it won’t render well on smaller screens, and mobile users aren’t likely to tinker with the screen just to see what you have to offer. They will simply drop your website and move on to the next one.
Mobile users have long outnumbered desktop users, so if possible, switch to a responsive design, which will make your website look better on mobile devices.
There are hundreds of SEO practices that can help boost your dental marketing. The tips above, however, are already a great place to start. So, if you want to give your dental practice a boost, give them a try now!