Your products are priced to deliver value and you work is high quality. Your customers don't know this because they haven't seen it.
You need a website that is designed with your end user in mind and caters to their needs. The key components when considering website design are that your customers are staying on the site and clicking through the areas. Your want to guide them through a sales funnel, nurturing them the further they go.
Things that drive the business are
- Memorable domain names.
- Visually appealing and functional website.
- Optimized for mobile users (more than 50% of the consumer market).
- Reflects any other marketing material you have.
- Has the correct information.
Testing is essential to your success. It doesn't take an expert to implement something that doesn't work. To remain competitive and effective it is absolutely essential to test and make changes based on the results of the testing.
Tracking your results to determine where to go from there enables your business to be scalable and adaptive to changes. This is a crucial component for businesses in a high growth phase or businesses that trend seasonally.
Integrated tracking will enable you to understand where and how you're customers are finding your business and where you are converting them in sales!
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