Sydney Kitchen Renovators came to us looking to start and grow their business after recently having another business squired. They planned to not only make a new business but make a new business that was even more successful than their last business.
We knew that we couldn’t rely on the older style of marketing strategies if we were going to complete with some of the bigger companies in the industry. We set out to create a brand and position Sydney Kitchen Renovators in a way that nobody else could compete with.
We aren’t competing on price because we’re different!
We were able to generate a huge amount of interest using a very cost effective print media marketing strategy. This coupled with our digital strategy was enough to give the business a boost in rankings and create a sustainable model.
We used the print media marketing to create the traffic which meant that we were able to rise in search engine ratings and create a pipeline of on-going work as well as maximise on the windfall from the print strategy.
Using this strategy in combination with some serious conversion rate optimisation we have maintained the positions and thus slingshot the business to success.
We knew that branding was going to be a crucial aspect of the strategy and we wanted to make sure that it reflected everything the business was trying to do.
Our team create a brand that said affordable yet luxurious. This was the angle that enabled us to stand out from the competition as different.
Creating a lead generation pipeline was 100% essential to this project and the quality and quantity of leads are what has enabled the business to sustainable grow MoM. Sydney Kitchen Renovators are here to stay and are going to keep producing and transforming homes with their unique approach to pricing and quality.
Sick of getting all the cold calls from marketing agencies promising the world but under delivering? Have our team take a look at your business today and start growing!
02 8379 0318