How To Write Using Long Tail Keywords Everyone keeps talking about these long tail keywords and how great they are for SEO, PPC and conversions but what does it all mean and how to I take advantage of this? Long tail keywords are keywords that are longer than one or two words. As you can […]
Every Marketer Should Know About Vanity Metrics Impact On Your Bottom Line Every marketer should know that testing through metrics is absolutely crucial to the business success! With this said the next challenge becomes what to test and how it will impact the bottom line of a business and what to look for to improve. There […]
Are You Struggling With Tracking Your Offline Marketing? Lots of people we meet say we are spending all this money on marketing and we don’t even know if it’s working… that is just crazy! To think that you could be pouring money down the drain with no real way to track the performance of your campaigns. […]
We have all used PPC advertising methods to get our product/service in front of the customers who are looking for it. This was an expensive but great way as it means that only qualified customers who are looking for our offerings were seeing our products and ads. If you find that diminishing rate of return […]
Search engines are the most important aspect of inbound marketing as they enable potential customers to search for and find what you are looking for. This opt in marketing enables only high quality leads to find your business which is more effective than traditional methods such as cold calling.