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Case Study: Pearson Industries Scaling a Building Business

Client Overview

Pearson Industries is a Sydney-based building company specialising in renovations, extensions, and custom home builds. Known for high-quality craftsmanship, they wanted to increase their online presence and attract consistent project enquiries across Sydney’s competitive construction market.

Business: Pearson Industries
URL: https://www.pearsonindustries.com.au
Target Keywords: “builder near me” “local builder” “top rated building company” “custom home builder“

Challenges

Highly competitive market for keywords like “Sydney builder” and “home renovations Sydney”.
Reliance on word-of-mouth referrals with limited online lead generation.
No structured digital marketing plan in place.
Needed to build credibility and stand out against larger construction companies.

Our Approach

Quinn Marketing implemented a 12-month growth strategy combining SEO, local marketing, and reputation building:

SEO & Local Optimisation
- Optimised the website for high-value terms such as “builder Sydney”, “renovation expert North Sydney”, “home extensions Sydney”.
- Created location-specific landing pages targeting suburbs across Sydney.
- Built local citations and optimised their Google Business Profile for “near me” searches.
Content Marketing
- Published case studies and project galleries showcasing past renovations, granny flats, and extensions.
- Created blog content around topics like “Difference between a carpenter and a builder” and “How to plan your home renovation”.
Google Ads & Retargeting
- Ran hyper-targeted Google Ads for homeowners searching for renovations and extensions.
- Retargeted website visitors with visual ads highlighting recent projects.
Reputation & Review Strategy
- Encouraged satisfied clients to leave 5-star Google reviews.
- Used testimonials across the website and social media to build trust.

Results After 12 Months

📈 370% increase in organic traffic, with multiple keywords ranking on page 1 of Google.
🛠️ Consistent stream of qualified leads for building projects, extensions, and renovations.
💬 40+ new 5-star Google reviews, significantly boosting trust and conversion rates.
💼 300% increase in project enquiries within targeted Sydney suburbs.
🏆 Established Pearson Industries as a leading building and renovation company in Sydney.

Client Testimonial

“Quinn Marketing has completely changed how clients find us. We’re no longer relying only on referrals – our website and Google profile now bring in quality leads every day. We’ve grown faster than expected thanks to their strategy.”
— Owner, Pearson Industries

About Quinn Marketing

Quinn Marketing is a specialist digital agency helping trades and construction businesses grow through SEO, paid advertising, and reputation management. We focus on delivering measurable results that bring in real projects, not just clicks.

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