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March Google Update: What We Know So Far [2024]

March 9, 2024

It’s happened… again!

March Google Update Summary [2024]

TLDR

The Google Core Update that began on March 5, 2024, is focused on enhancing the quality of search results by reducing “unhelpful” content by approximately 40%. This extensive update brings algorithm changes aimed at improving search result quality and introduces new spam policies targeting manipulative practices.
One of the primary goals of this update is to diminish low-quality, unoriginal content in search results. Google’s refined ranking systems are now better equipped to determine if webpages could be more helpful, offer a better user experience, or seem to be created primarily for search engines rather than people. As part of the update, Google expects that their efforts will collectively reduce unhelpful, unoriginal content in search results by 40%.
In addition to ranking adjustments, the update introduces new spam policies to eliminate the “lowest-quality” content from search results. This includes taking action against scaled content abuse, where content is generated at scale (whether through automation, human efforts, or both) to manipulate search rankings. Google is also targeting site reputation abuse, where trusted websites host low-quality, third-party content to capitalize on the hosting site’s strong reputation. Furthermore, the update combats expired domain abuse, where expired domains are repurchased and repurposed to boost the search ranking of low-quality content.
For businesses and webmasters looking to recover from this Google Core Update, it’s crucial to approach any changes to your site and content with caution. The update’s rollout period could bring temporary fluctuations in rankings, known in the SEO community as the “Google Dance”. It’s advisable to wait until the update is fully rolled out and its impacts are clear before making significant changes to your site.
To identify content that needs improvement post-update, use SEO tools like Ahrefs or Semrush for rank tracking, and Google’s Search Console and Analytics to pinpoint pages that have suffered significant traffic drops. Once problem pages are identified, improve their relevance by updating out-of-date information, ensuring content covers topics in-depth, and focusing on creating content that is helpful and user-friendly. Additionally, consider on-page and off-page authority improvements to enhance the trustworthiness and credibility of your content.
Remember, the essence of recovering from a Google Core Update lies in enhancing content quality and relevance, adhering to Google’s updated spam policies, and focusing on providing valuable, user-centric content.

Search Engine Volatility Feb 10 – Mar 10 – Peaking Feb 24 and Mar 9

In Depth Review Of The March 2024 Update

What’s Really Going On With This Update!?

11am @ 9th of March Update

The truth is we don’t have all the data yet. We don’t have enough data to really draw conclusions on what’s going on exactly but the great news is that as we learn more we will continuously update this post so we have a clear and comprehensive view.

Some Early Results

The Winners

The Losers

Source: StatCounter Global Stats – Search Engine Market Share

Hear from The Author

Rebecca Jacobs

Rebecca Jacobs is a highly skilled content writer and SEO specialist with a passion for crafting engaging and compelling content. With her expertise in search engine optimisation, she brings valuable insights and strategies to enhance online visibility and drive organic traffic. With a keen eye for detail and a deep understanding of audience needs, Rebecca delivers high-quality, tailored content that captivates readers and delivers measurable results. Her ability to conduct thorough keyword research and optimise content ensures maximum visibility and ranking potential. Rebecca stays at the forefront of the ever-evolving digital landscape, constantly honing her skills and keeping up with the latest trends and best practices in SEO. She is adept at crafting persuasive copy, optimising meta tags, and implementing on-page SEO techniques to improve website performance.