You’re most likely here because you have been researching how to get links and have come across people manipulating domain authority. You are curious thinking how to manipulate domain authority so you can avoid people that are.
If you’re familiar with SEO, you’ve probably heard about domain authority. Domain authority is a metric that indicates the strength of your website’s online presence, and it’s a crucial factor in how search engines rank your site. Having a high domain authority can help your website rank higher in search engine results pages (SERPs) and drive more traffic to your site.
While it may be tempting to try and manipulate your website’s domain authority to improve your search rankings, doing so is risky and can have severe consequences. In this article, we’ll explore what not to do when trying to manipulate domain authority and why taking shortcuts can harm your website’s SEO.
What is Domain Authority?
Before we dive into the do’s and don’ts of manipulating domain authority, let’s first define what domain authority is.
Domain authority is a metric created by Moz, an SEO software company, that predicts how well a website will rank on search engine result pages (SERPs). Domain authority is calculated using several factors, including the number of backlinks your site has, the quality of those backlinks, and the overall strength of your website’s online presence.
A website’s domain authority is scored on a scale of 1 to 100, with higher scores indicating a stronger online presence and better chances of ranking higher in SERPs.
Why Manipulating Domain Authority is Risky
Manipulating domain authority to improve your website’s ranking can be tempting, but doing so is risky and can result in severe consequences. Search engines, like Google, use complex algorithms to determine website rankings. These algorithms are designed to detect and penalize websites that use manipulative tactics to improve their search rankings.
If search engines detect that your website is using manipulative tactics, your website could be penalized, and your search rankings could suffer. These penalties can be severe and can result in your website being removed from search results altogether.
What Not to Do When Manipulating Domain Authority
Now that we’ve covered why manipulating domain authority is risky let’s explore what not to do when trying to manipulate your website’s domain authority.
1. Buying Links
One of the most common ways people try to manipulate their website’s domain authority is by buying backlinks. Backlinks are links from other websites that point to your website, and having high-quality backlinks can improve your website’s domain authority.
However, buying backlinks is considered a manipulative tactic and can result in severe penalties from search engines. Search engines can detect when backlinks are bought, and websites that engage in this practice can be penalized or even removed from search results.
2. Using Private Blog Networks (PBNs)
Private blog networks (PBNs) are a group of websites that are created solely for the purpose of linking to other websites. The idea behind PBNs is to create a network of sites that can be used to build backlinks to a primary website.
Using PBNs to manipulate domain authority is a manipulative tactic that can result in severe consequences. Search engines can detect when PBNs are being used to manipulate search rankings, and websites that engage in this practice can be penalized or even removed from search results.
3. Creating Low-Quality Content
Creating low-quality content is another way people try to manipulate their website’s domain authority. By creating a large amount of low-quality content and linking back to their website, some people believe they can improve their website’s domain authority.
However, search engines have become increasingly sophisticated in detecting low-quality content, and websites that use this tactic can be penalized or even removed from search results. Additionally, creating low-quality content can harm your website’s reputation and lead to a decrease in traffic over time.
4. The 10 Step Checklist of What Not To Do To Get Links
- Buying links from low-quality websites.
- Using automated link building tools.
- Participating in link schemes or networks.
- Overusing exact-match anchor texts in your links.
- Publishing low-quality content just for the sake of including a link.
- Linking to spammy or irrelevant websites.
- Creating private blog networks (PBNs) to build links.
- Participating in paid link schemes.
- Overusing internal linking to artificially boost authority.
- Creating multiple websites with duplicate content to artificially boost domain authority.
Step-by-Step Process for Avoiding Domain Authority Manipulation
We get it! Everyone wants to know exactly how to increase domain authority fast and we’ve got some great ways that you can do exactly that with the 5 points below!
1. Focus on creating high-quality content
Creating high-quality content is the foundation of any successful SEO strategy. The content on your website should be unique, informative, and engaging. Focus on creating content that is relevant to your target audience and provides value to them. Avoid stuffing keywords into your content, as this can lead to penalties from search engines.
2. Build natural backlinks
Backlinks are a crucial factor in determining your website’s domain authority. However, building backlinks should be done naturally, without any manipulation or spamming. Focus on building relationships with other websites in your industry, and create content that is worthy of being linked to.
3. Avoid link schemes and buying backlinks
Google considers any attempt to buy or sell links to manipulate search engine rankings a violation of their webmaster guidelines. Avoid link schemes, such as private blog networks, as these can harm your website’s domain authority and even lead to penalties from search engines.
4. Remove toxic backlinks
If you have toxic backlinks pointing to your website, it can harm your domain authority. Use a tool like Google Search Console to identify any toxic backlinks and disavow them to prevent any negative impact on your website’s domain authority.
5. Monitor your website’s metrics regularly
Regularly monitoring your website’s metrics, including domain authority, can help you identify any changes and take appropriate action. Use tools like Moz, Ahrefs, or SEMrush to track your website’s domain authority and other relevant metrics.
Manipulating domain authority can have serious consequences for your website’s search engine rankings and overall SEO success. Instead of trying to manipulate your website’s domain authority, focus on creating high-quality content and building natural backlinks. By following the above steps, you can maintain a strong and healthy domain authority and improve your website’s SEO success over the long term.
To check your domain authority we’ve included a link to a domain authority checker here. When thinking about how long does it take to increase domain authority you need to remember that SEO is not an overnight process and it takes time and smart moves.
What Is A Good Domain Authority Score?
A good domain authority depends on the competition of your niche or industry and getting information is hard as there are so many factors. We have put this basic guide together as a very rough outline of what is considered “good”.
- DA 35-50 – Domain Authority in this range is considered to be average.
- DA 50-60 – Domain Authority in this range is considered good.
- DA 60-80 – Domain Authority in this range is considered excellent and you will likely range top 3 for most of your search terms.
- DA 80+ – Domain Authority above 80 means that you are a titan of industry and likely a household name. You will likely produce content almost daily and that content is engaging. Some examples of titans are Wikipedia, Facebook, Google, Etc.
If you need help growing your business or improving your rankings don’t hesitate to reach out to our team!