So you want to know the top secrets of professional SEO writers, we’re going to share them, and they are even simpler than you probably imagined! When you are trying to write SEO content for your website, you need to consider what an SEO writer does every day. There are a lot of SEO writers who are writing the same kind of content every day, and they use simple tips to give their clients good results. To be sure, every client is different. You can adapt these tips for your business, and you can drive traffic to your website, articles, blogs store, and social media pages using these tips.
1. Build A Keyword List
If you hire a company such as Quinn Marketing or Digital Hitmen, you will work with them to build a keyword list. SEO writers are often given a list of keywords that clients want to see.
Most professional writers will target just one keyword, for example this article is focusing on “Secrets Of Professional SEO Writers” and we will use a keyword density of approximately 0.5-2% using the core keyword and combinations of the keyword (without stuffing keywords in the text for the sake of it).
At the same time, the writer will continue writing about similar ideas when they know the keywords. In this article alone, we are talking about keywords, articles, content, SEO, social media, and blogs. When you have recurring themes running throughout your articles, they tend to get more hits.
2. Use Local Terms When They Apply
If the client has a local office, it is best to use as many local keywords as possible. Everyone wants to have a global audience, but you cannot have a global audience if you are struggling in your own market. One of the biggest secrets of professional SEO writers is to use the name of your city, surrounding towns, streets, landmarks, and neighbourhoods. You want your local clients to know that you are not all that far away. If you avoid the local part of SEO, you are giving up he core of your business.
3. Stop Worrying About Fancy Language
Professional SEO writers don’t have too many secrets and you don’t need to worry too much about the exact composition of every article as if it is a Victorian novel. You need to write content that informs your clients, but you do not want to try to use the most flowery language you have ever heard. If you write, “we hope to dazzle with our array of handmade and colourful local artefacts from talented denizens,” most people will have no idea what you are talking about. If you tell your customers, “we hope you enjoy our selection of local trinkets and specialised products from local vendors,” the customers will understand what you sell.
4. Keep It Above The Fold
For example, this article has gone into more detail about a few things you can do to make your content better. However, you should keep the main idea above the fold. You want keywords and the idea behind the article to be in the beginning of the article. When you do that, people can scan the preview of the article they get in a search engine.
The biggest secret of a professional SEO writer is to give the audience what they want right off the bat! Make sure that they are getting something super relevant to the search result they clicked on (the search engine god will reward you!)
5. Make Fun Titles
You should make fun titles for your articles that are intriguing. For example, this article talks about five secrets of professional SEO writers, we could have come up with something more serious but where is the fun in that. You want to make the titles interesting enough that people will click on them. Finally, try to make a list so that people can follow along easily.
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