A lot of websites and online companies forget the value of PPC. While it’s certainly no longer as popular as it used to be, PPC is still an effective and efficient way to engage with consumers while making a little extra on the side. Don’t be fooled by PPC, though. While the concept itself is plain and simple, making an effective campaign using it is not as easy as it sounds.
If you’re struggling with your PPC campaigns, then look no further as we’ve got some tips to turn your underperformers into overperformers in a matter of weeks.
Use The Power Of Negative Keywords
Contrary to its name, negative keywords aren’t going to be the bane of your PPC campaign. In fact, many marketers consider it a boon. Negative keywords are those that prevent your ads from being activated by searches they aren’t related to. Irrelevant searches will weigh down your ads, making them less visible to your target audience.
Focus On Developing Your Quality Score
If you are using Google AdWords as your PPC platform, then you may have come across Quality Score on more than one occasion. According to Google, Quality Score is determined by the quality of your landing pages, ads, and click-through rates (CTR).
The higher your Quality Score, the cheaper your ads will be. While it will not affect the performance of your PPC campaign directly, it will make it more cost-efficient.
To improve your Quality Score, you’ll need to do the following:
- For your CTR, you’ll need to focus on your keywords. This means making sure that your keywords are relevant to the ads they are linked to. You should also use Ad Extensions to make links more relevant and effective.
- Use negative keywords to make sure that your ads aren’t tied to irrelevant searches.
- Landing pages are more complicated. First off, you’ll need to optimize the loading time of landing pages and make them easy to navigate at the same time. Lastly, use a compelling CTA at your landing pages and make use of eye-catching images and other forms of media.
Check Your Competitors’ Performance
Competitor analysis is a crucial part of PPC that you need to be practicing every once in a while. This will help you understand your competitor’s strengths and weaknesses. Consequently, these will let you see what you should and shouldn’t do. You’ll need to see your competitor’s products, its strategies, and the edge it has over you.
To fully understand your audience and the companies you are up against, make sure to gain insights on your direct and indirect competitors.
These are just some of the crucial tips that will make your PPC campaigns perform better. Aside from these, there are many other trends you need to know. But most importantly, you need to understand the value of PPC and how it works.
If you’re looking for help with your PPC campaigns or for someone to give you some advice around the strategies available for your business don’t hesitate to reach out to our team, or see more PPC information by clicking here.