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Google Ads CPC Industry Averages By Industry In Australian Major Cities 2024

Google Ads CPC Industry Averages By Industry In Australian Major Cities 2024 - Blog Featured - Quinn Marketing Blog Post Image File
  • October 2, 2024

Google Ads CPC Industry Averages. We have taken a comprehensive look at the CPC in Australia (specifically averaging out the major cities based on keyword research we have completed over the years) to give you an idea for the likely cost of advertising your business online.

Industry / Sub-industryPrimary KeywordCPC (AUD)Competition# Of Monthly Searches (Primary Keyword Only)
Accountingaccounting services$35.00High320
Advertising Agencyadvertising agency$25.00High880
Agricultural Servicesfarm management services$5.00Low10
Apparel and Fashionbuy fashion online$2.50High10
Auto Detailingcar detailing services$4.50Low210
Automotive Repairauto repair services$7.07Low140
Beauty Salonsbeauty salon near me$6.00Low8,100
Business Consultingbusiness consulting services$20.00Low140
Car Dealershipsnew car dealerships$18.00Medium390
Car Rentalscar hire$3.84Medium27,100
Car Wash Servicescar wash near me$3.50Low201,000
Cateringcatering services$5.00Medium590
Childcare Serviceschildcare services$8.00Low320
Chiropractic Serviceschiropractor near me$6.45Medium27,100
Cleaning Serviceshouse cleaning services$6.23Low2,900
Cloud Computing Servicescloud solutions$11.13Low110
Constructionconstruction services$10.00Low140
Construction Equipment Rentalsequipment rental$8.50Low320
Cosmetic Dentistrycosmetic dentistry$30.00High1,600
Counseling Servicescounseling services$9.00Low110
Courier Servicescourier services$3.82Medium1,900
Criminal Defense Lawyercriminal defense lawyer$42.00High210
Cybersecurity Servicescybersecurity services$23.16High140
Dental Servicesdentist near me$22.00High90,500
Digital Marketingdigital marketing agency$25.00High2,900
Dog Walking Servicesdog walking services$2.50Low170
E-commerce Retailonline shopping$5.29High5,400
Education & Trainingtraining courses$5.00Low590
Elderly Care Serviceselderly care services$13.14Medium20
Electricianselectrician near me$21.96High27,100
Estate Planning Lawyerestate planning lawyer$25.00High110
Event Photographyevent photographer$6.61Medium210
Event Planningevent planning services$5.50Low20
Family Lawyerfamily lawyer$35.00High8,100
Fashion Designfashion designer$4.93Low2,400
Financial Servicesfinancial advisor$28.00High14,800
Flooring Servicesflooring installation$5.00Medium480
Floristsflower delivery$4.94High14,800
Funeral Servicesfuneral services$13.56Medium1,300
Gardening Servicesgarden maintenance$3.82Low1,000
General PractitionersGP near me$10.00Medium90,500
Graphic Designgraphic design services$10.80Medium170
Gymsgym near me$3.28Low201,000
Hair Extensionshair extensions near me$6.00High2,900
Hair Salonshair salon near me$5.00Low90,500
Health & Wellness Spasspa services$6.50Low140
Health and Fitness Coachingfitness coach$4.59Low320
Health Insurancehealth insurance quotes$59.82High1,000
Home Improvementhome improvement services$15.00Low20
Hospitality and Cateringhospitality services$4.50Low90
Hotels and Hospitalityhotel booking$6.00Medium3,600
HVAC ServicesHVAC services$11.04Medium170
Insuranceinsurance services$38.00High70
IT ConsultingIT consulting services$9.00Low210
IT ServicesIT support services$12.73Low260
Jewelry Storesjewelry store near me$7.00Medium12,100
Landscaping Architecturelandscape design$6.00Medium2,900
Landscaping Serviceslandscaping services$4.05Low390
Lawyerlawyer near me$40.00High2,900
Life Insurancelife insurance policy$58.83High390
Locksmithslocksmith near me$20.38High40,500
Luxury Car Rentalsluxury car rentals$6.00Medium1,300
Marketing Agencymarketing agency$25.00High2,900
Massage Therapymassage therapy near me$5.50Low4,400
Mental Health Servicesmental health services$9.00Low1,300
Mobile Phone Repairsmobile phone repair$3.12Low1,900
Mortgage Brokersmortgage broker$20.00High18,100
Music Lessonsmusic lessons near me$3.37Low1,000
Naturopathynaturopath near me$4.69Low5,400
Optometristsoptometrist near me$8.58Low18,100
Personal Trainerspersonal trainer near me$4.23Low6,600
Pest Controlpest control services$10.80High1,000
Pet Groomingpet grooming near me$3.50Low6,600
Physiotherapyphysiotherapist near me$6.50Medium49,500
Plastic Surgeryplastic surgery$12.00Low2,900
Plumbersplumber near me$36.98High33,100
Pool Maintenancepool maintenance$4.70Medium720
Private Investigatorsprivate investigator$10.00Low33,100
Real Estatereal estate agent$18.00Low12,100
Recruitment and Employment Servicesrecruitment agency$12.00Low8,100
Restaurantsrestaurants near me$5.04Low2,740,000
Roofingroofing services$10.67Medium140
SaaSSaaS solutions$10.00Low110
Solar Installationsolar panel installation$19.78High1,900
Tiling Servicestiling services$6.35Low170
Translation Servicestranslation services$7.58Medium880
Travel Agenciestravel agent$4.11Low6,600
Tutoring Servicestutoring services$4.68Low320
UX UI DesignUX UI design services$6.00Medium10
Veterinary Servicesveterinarian near me$5.50Low5,400
Video Productionvideo production services$8.00Low110
Wedding Photographywedding photographer$5.50Medium1,900
Wedding Serviceswedding planner$5.50High3,600
Updated 2/10/2024. Google Ads CPC Industry Averages – Data taken from the following major cities within Australia, Melbourne (1,466,907), Sydney (1,420,010), Brisbane (601,143), Perth (502,091), Adelaide (289,952)

Keyword Trends:

  1. Beauty Salon Near Me: This term receives a high search volume, averaging 9,900 monthly searches with consistent growth (+22% in the last three months). The competition remains low, and the top of page bid ranges between $0.69 and $3.41, making it a cost-effective yet high-impact keyword for local businesses.
  2. Accounting Services: A steadily searched keyword with around 390 monthly searches, though it has experienced a decline over the year (-34% YoY drop). The bid range sits between $4.73 and $35, reflecting moderate competition and a strong ROI for businesses offering professional services.
  3. Advertising Agency: With 1,000 monthly searches and a -54% YoY drop, this keyword still offers potential for competitive bids (ranging from $4.65 to $16.11). It’s ideal for larger agencies looking to rank prominently in PPC campaigns.
  4. Auto Repair Services: This keyword has a stable 170 monthly searches with a top bid of $2.56 to $10.88, indicating lower competition and significant conversion potential for local mechanics and repair shops. This paired with the average sale has meant there are a lot of happy mechanic shop owners out there (unfortunately its not usually passed on to the floor mechanics in our experience).

Case Studies:

  • Beauty Salon Success Story: A Sydney-based salon optimised their Google Ads with the keyword “beauty salon near me.” Despite low competition, the high search volume and strategic bidding within a $1-$2 range led to a 30% increase in new client bookings over six months.
  • Accounting Growth: By targeting “accounting services” and consistently bidding within the range of $12-$13, a Melbourne firm increased website traffic by 15%, with a notable rise in inquiries from small businesses during tax season.

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Hear from The Author

Rebecca Jacobs

Rebecca Jacobs is a highly skilled content writer and SEO specialist with a passion for crafting engaging and compelling content. With her expertise in search engine optimisation, she brings valuable insights and strategies to enhance online visibility and drive organic traffic. With a keen eye for detail and a deep understanding of audience needs, Rebecca delivers high-quality, tailored content that captivates readers and delivers measurable results. Her ability to conduct thorough keyword research and optimise content ensures maximum visibility and ranking potential. Rebecca stays at the forefront of the ever-evolving digital landscape, constantly honing her skills and keeping up with the latest trends and best practices in SEO. She is adept at crafting persuasive copy, optimising meta tags, and implementing on-page SEO techniques to improve website performance.

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