Home
Services
- - - Appointment Setters
      
      Branding and Graphics Design
      
      Business and Marketing Consulting
      
      Content Marketing
      
      Conversion Rate Optimisation (CRO)
      
      Customer Relationship Management (CRM)
      
      Big Data Analytics & Business Intelligence
      
      Fractional CMO
      
      Marketing Automation and Email Marketing
      
      Pay Per Click Marketing (PPC)
      
      Print Media Marketing
      
      Reputation Management
      
      Sales and Marketing Funnels
      
      Search Engine Marketing (SEM)
      
      Social Media Marketing
      
      Video and Audio Marketing
      
      Website Design and Development
      
      White Hat Search Engine Optimisation Strategy (SEO)
      
      (02) 8357 4899
      
      hello@quinnmarketing.com.au
      
      +61449868081
      
      @quinnmarketing
Industries
- - - Accountant Marketing
      
      Aged Care Marketing
      
      Air Conditioning Marketing
      
      Apparel Marketing
      
      Beauty Salon Marketing
      
      Builder Marketing
      
      Carpenter Marketing
      
      Chiropractor Marketing
      
      Cleaner Marketing
      
      Concreter Marketing
      
      Dentist Marketing
      
      Dermatologist Marketing
      
      Doctor Marketing
      
      Electrician Marketing
      
      Fencer Marketing
      
      Financial Advisor Marketing
      
      Financial Planner Marketing
      
      Fitness Marketing
      
      Gym Marketing
      
      HVAC Marketing
      
      Insurance Marketing
      
      Landscaper Marketing
      
      Lawyer Marketing
      
      Locksmith Marketing
      
      Masseuse Marketing
      
      NDIS Marketing
      
      Optometrist Marketing
      
      Orthodontist Marketing
      
      Painter Marketing
      
      Pediatrician Marketing
      
      Physiotherapy Marketing
      
      Plumbing Marketing
      
      Podiatrist Marketing
      
      Real Estate Marketing
      
      Solar Marketing
      
      Tradie Marketing
      
      Training Business Marketing
      
      Wedding Marketing
      
      More Industries
      
      (02) 8357 4899
      
      hello@quinnmarketing.com.au
      
      +61449868081
      
      @quinnmarketing
About Us
- - - About Us
      
      Blog
      
      Careers
      
      Case Studies
      
      Clients
      
      Free Resources
      
      Industries We Work With
      
      Join Our Affiliate Program
      
      Sign Up For Our CRM
      
      Privacy Policy
      
      Terms & Conditions
      
      Write For Us
      
      Contact Us
      
      (02) 8357 4899
      
      hello@quinnmarketing.com.au
      
      +61449868081
      
      @quinnmarketing
Blog
Contact Us

Get A Free Strategy

Case Study: Queens of Cleans Building a Cleaning Brand That Wins Local Markets

Client Overview

Queens of Cleans is a Sydney-based cleaning business specialising in residential house cleaning and commercial cleaning services across the Hills District and surrounding suburbs. Their focus is on delivering consistent, reliable, and high-quality cleaning with a personal touch, backed by strong referral networks and a streamlined tech-enabled booking system.

Business: Queens of Cleans
URL: https://queensofcleans.com.au
Target Keywords: “local cleaner” “cleaners near me” “best cleaning company” “residential cleaners“

Challenges

Highly competitive cleaning market with many low-cost competitors.
Limited online presence — no strong rankings for key local terms like “local cleaner” or “cleaner Hills District”.
Needed a brand identity that stood out and reflected professionalism and trust.
Goal to quickly scale from a small operation into a recognised local cleaning company.

Our Approach

Quinn Marketing designed a multi-channel growth strategy that focused on local visibility, trust, and systemisation:

Local SEO & Keyword Domination
- Optimised the website around high-intent keywords such as “cleaner Sydney”, “residential cleaner Sydney”, and “commercial cleaning Sydney”.
- Created location-specific service pages for suburbs to rank locally.
- Built citations and optimised Google Business Profile for “near me” searches.
Branding & Positioning
- Developed a bold, memorable brand identity: “Queens of Cleans” positioned as the premium yet approachable choice for families and businesses.
- Leveraged social proof, before-and-after cleaning visuals, and customer stories.
Tech Stack & Systems
- Integrated a booking and scheduling system for easy client management.
- Automated follow-ups and review requests to build consistent 5-star credibility.
Referral & Partnership Marketing
- Activated referral networks within real estate agents, property managers, and local businesses.
- Launched partnerships with trades and service providers (e.g. builders, NDIS providers) for end-of-build cleans and move-in services.
Paid Advertising Campaigns
- Deployed Google Ads campaigns targeting high-value searches like “end of lease cleaner Sydney” and “office cleaner near me”.
- Set up remarketing ads across Facebook and Google to capture website visitors.

Results After 12 Months

📈 250% increase in organic leads, with Queens of Cleans ranking top 3 for over 37+ high-intent local keywords.
🏠 Consistent weekly bookings, scaling from a small team to multiple cleaning crews.
🌟 Over 100 new 5-star reviews, building strong trust in the local community.
💼 Secured several long-term commercial cleaning contracts, providing recurring revenue.
👑 Positioned as one of the go-to cleaning companies in Sydney.

Client Testimonial

“We went from being a small local cleaning business to a recognised brand in our community. Quinn Marketing helped us create the systems, brand, and marketing that keep new clients coming in every week.”
— Queens of Cleans Team

About Quinn Marketing

Quinn Marketing helps local service-based businesses like cleaners, trades, and real estate professionals grow through SEO, branding, paid ads, and referral marketing strategies. By combining local dominance with systemisation, we turn small businesses into market leaders.

Get A 100% Free Audit & Consultation

First Name

Last Name

Phone

Email

Company

Website

Description

Powered by Trust.Reviews

More Case Studies

Communicate & Connect Speech-Language Therapy - Case Study Featured - Quinn Marketing Case Studies Image File

Case Study: Communicate & Connect Speech-Language Therapy Growing a Therapy Practice With A New Website Design

28 August, 2025

Read Case Study

Adelaide Chiropractor - Case Study Featured - Quinn Marketing Case Studies Image File

Case Study: Adelaide Chiropractic Centre Driving Patient Growth with Digital Marketing

28 August, 2025

Read Case Study

Seeto Real Estate - Case Study Featured - Quinn Marketing Case Studies Image File

Case Study: Seeto Real Estate Driving Property Growth Through Marketing

28 August, 2025

Read Case Study

Pearson Industries - Case Study Featured - Quinn Marketing Case Studies Image File

Case Study: Pearson Industries Scaling a Building Business

28 August, 2025

Read Case Study

PrevOlderCase Study: Communicate & Connect Speech-Language Therapy Growing a Therapy Practice With A New Website Design

Get Your FREE Audit & Consultation Today!

Normally Worth $1,984

First Name

Last Name

Phone

Email

Company

Website

Description

About Us
Blog
Careers
Clients
Case Studies
Free Resources
Industries
Join Our Affiliate Program
Sign Up For SaaS
Privacy Policy
Terms & Conditions
Write For Us
Contact Us

Quick Link

All Services
Appointment Setters
Branding and Graphics Design
Business and Marketing Consulting
Content Marketing
Conversion Rate Optimisation (CRO)
Customer Relationship Management (CRM)
Big Data Analytics & Business Intelligence
Fractional CMO
Marketing Automation and Email Marketing
Print Marketing
Pay Per Click (PPC)
Sales and Marketing Funnels
Search Engine Optimisation (SEO)
Social Media Marketing
Web Design & Development
Video and Audio Marketing

Areas

Accountant Marketing
Air Conditioning / HVAC Marketing
Aged Care Marketing
Apparel Marketing
Beauty Salon Marketing
Building Marketing
Chiropractor Marketing
Dentist Marketing
Electrician Marketing
Financial and Mortgage Broking Marketing
Fitness and Gym Marketing
Lawyer Marketing
Landscaping Marketing
Massage Marketing
NDIS Marketing
Physiotherapy Marketing
Plumbing Marketing
Real Estate Marketing
Solar Marketing
Tradie Marketing
Training Business Marketing
Wedding Marketing

Get In Touch

Email: hello@quinnmarketing.com.au
Phone: (02) 8357 4899
Hours: Mon-Fri 9:00AM - 5:00PM
Address: Office 53 Suite 92, Level 1, 515 Kent Street, Sydney NSW 2000

Facebook-f Twitter Linkedin Youtube

Powered by Trust.Reviews

We're a full service marketing agency that can help you!

Marketing Agency Sydney - Marketing Agency Melbourne - Marketing Agency Brisbane - Marketing Agency Perth - Marketing Agency Adelaide - Marketing Agency Gold Coast - Marketing Agency Newcastle - Marketing Agency Canberra - Marketing Agency Geelong - Marketing Agency Hobart - Full Service Marketing Agency Townsville - Marketing Agency Cairns - Marketing Agency Darwin -

Top Digital Marketing Company on GoodFirms

© 2026. All Rights Reserved. Quinn Consolidated Pty Ltd t/a Quinn Marketing - Australia's Number #1 Marketing Agency