Marketing for Cosmetic Clinics: How to Grow Within the Rules

Marketing for cosmetic clinics is unlike marketing any other business in Australia, because you’re advertising under two of the strictest regimes going: the TGA’s rules on prescription medicines and AHPRA’s cosmetic guidelines. You can’t name the injectable, you can’t show its before-and-after results, and you can’t use patient testimonials about treatment. What still works — […]