Conversion API (CAPI): What Is It? Why Do Businesses Need It in 2024
In the fast-paced world of digital marketing, there’s a new kid on the block called Conversion API, or CAPI for short. But what the heck is it, and why should Aussie businesses care? Let’s break it down in simple terms. What is Conversion API (CAPI)? Imagine CAPI as a messenger that tells Facebook and Google […]